StrongMail’s Social Direct™ Campaign Management and Analytics Product Now Available

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail, a leading provider of online marketing solutions for email and social media, today announced the general availability of its Social Direct campaign management and analytics product, and the addition of groundbreaking new features that allow marketers to respond to customers and prospects in real-time.

“The product is a highly intelligent, central customer communication platform for any enterprise looking to engage through social channels and measure the results.”

Launched in private beta in early 2010, Social Direct is a social media campaign solution that enables marketers to monitor, target, and measure their investment in social channels using proven principles from direct marketing. With a unique ability to track conversion metrics, Social Direct takes social media marketing beyond branding and customer retention to drive customer acquisition and revenue.

With the addition of Conversation Management, marketers can now use Social Direct to monitor all the social conversations that affect their brand and respond as they occur from within the campaign management tool. Using StrongMail’s unique search and conversation technology, users can:

Create individual workspaces to take control of the broad stream of data and conversations regarding customers, products, competitors, projects, etc.
Leverage threading within conversation columns to easily see the flow of engagement with consumers on the social web.
Automatically add re-tweets and replies to a campaign to track the total impact of engagement within a conversation.

Using the social campaign management tools in Social Direct, marketers can manage campaigns simultaneously via a collaborative platform that integrates multiple Facebook and Twitter accounts. Key features were designed to improve campaign workflow, including the ability to schedule messages and posts, organize profiles into groups, shorten and track URLs separately, and view a comprehensive calendar that drills down to summary metrics.

"Social Direct by StrongMail has helped streamline our social media efforts," said Michael Crowdes, Director of Ecommerce at Boston Apparel Group, owners of CHADWICKS, metrostyle and Casual Living. "We now manage tweets and Facebook posts for three brands in less time and with more efficiency, allowing us to concentrate on expanding our social media presence."

Social Direct addresses the lack of effective measurement tools in the social media marketing space by incorporating advanced reporting and analytics. StrongMail’s sophisticated technology leverages real-time reporting to track all campaign activity and break it down into key performance metrics to help marketers identify trends, track conversions and conduct comparative analysis.

“We are thrilled to bring Social Direct to marketers everywhere, to help them build lasting connections with their customers in the explosive social media space,” said Kristin Hersant, Vice President of Corporate Marketing for StrongMail. “The product is a highly intelligent, central customer communication platform for any enterprise looking to engage through social channels and measure the results.”

Social Direct is part of a suite of products offered by StrongMail in its comprehensive social media marketing platform, Social Studio™. Offerings include StrongMail Influencer™, which leverages companies’ biggest brand advocates to spread the word and create a viral marketing effect, and Social Notes®, which enables website visitors and email subscribers to share branded content across the top social networks, blogs and email.

For more information, or to sign up for Social Direct, go to http://strongmail.com/social-direct/

About StrongMail Systems, Inc.

StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. With our unique combination of technology and services, StrongMail takes a fundamentally different approach that offers many distinct advantages. StrongMail's dedicated solutions offer the lowest cost of ownership of any tier-one solution and easily connect with customer data for superior relevancy and performance. ThreadMarketing, StrongMail’s email and social CRM agency, provides groundbreaking strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.