FAIRHAVEN, Mass.--(BUSINESS WIRE)--Brahmin, the luxury New England handbag company, celebrates Fashion’s Night Out (FNO) with a limited-edition tote created exclusively for the event on September 10, 2010. Brahmin worked with Vogue to design the official FNO canvas tote bag that will be sold at participating FNO retailers with a portion of proceeds to benefit the NYC AIDS Fund.
“Fashion’s Night Out is a truly amazing initiative and something that we are thrilled to be a part of,” said Jim Bunn, Chief Marketing Officer for Brahmin. “We’ve worked with Vogue and Vogue Studio, our creative agency, on several initiatives over the last couple of years, so we are very excited to partner with Vogue again to support Fashion’s Night Out.”
The limited edition Brahmin FNO tote will be sold for $45 at Brahmin retail locations, online at Brahmin.com, and at participating FNO retailers including Henri Bendel, Bergdorf Goodman, BergdorfGoodman.com, Bloomingdales, Bloomingdales.com, Lord & Taylor, Macy’s, NiemanMarcus.com, Nordstrom, and Saks 5th Avenue beginning on August 30 until supplies last. Five dollars from the sale of each bag will be donated to the NYC AIDS Fund.
Brahmin is a family-owned handbag company with design, operations, and manufacturing headquarters in Fairhaven, Massachusetts. Brahmin was the entrepreneurial dream of Joan and Bill Martin who started the company in 1982. The name Brahmin was used in Boston in the 1800s to describe a cultured person from an established upper-class family, and was chosen by the Martin family because they aspired to create a handbag to meet even the most discerning taste of a Brahmin. The Martin family members remain involved with the brand and are committed to designing and creating handbags that redefine timeless style. Brahmin is teamed with highly-trained and skilled crafts people in partnership with an energetic, knowledgeable sales staff across the country. Brahmin continues to produce classic, functional handbags that are of the highest quality for today’s women around the world.
About Fashion’s Night Out (FNO)
Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).
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