novero Debuts New Car Kits for Hands-Free Driving

ATLANTA--(BUSINESS WIRE)--novero, a company passionate about creating inspiring communication products, announced today the availability of two universal car-kits specifically designed to bring the convenience of hands-free driving to customers with luxury audio quality at an exceptional price. Leveraging its history and expertise of creating Bluetooth solutions for automobile manufacturers including Bentley, Jaguar, Land Rover, Mercedes-Benz and others, novero now incorporates the same premium construction into its car kits, available now nationwide at more than 700 dealerships and leading car and audio accessory stores.

“We’re now combining this expertise in the automotive space with our eye for high design, to ensure that our car kits compliment the automobile’s interior, and are uncomplicated to use for the driver while catering to the needs of installers.”

Optimized to also meet the needs of professional installers, TheTrulyOne and TheTrustyOne include full and ongoing dealer support and compatibility with a wide range of handsets. Any installer subscribing to the Insignia system – which provides complete accessories sales solutions for every new and serviced vehicle – can provide their customers with the innovative new car kits.

“novero has a deep and established history of creating products for a roster of the world’s most prestigious automotive clients,” said Razvan Olosu, founder and CEO of novero. “We’re now combining this expertise in the automotive space with our eye for high design, to ensure that our car kits compliment the automobile’s interior, and are uncomplicated to use for the driver while catering to the needs of installers.”

Simple, Intuitive Products

For the first time, drivers shopping for aftermarket car kits are afforded the performance of the finest line-fit systems. With many consumers eager to avoid expensive price tags, few are willing to sacrifice premium sound quality and the appearance of stylish products. novero understands this, and has created a product line of universal car kits that include features critical to drivers.

Each kit offers simplicity and ease of use, from voice-dialing to more advanced features including voice-controlled SMS and email, when paired with mobile phones that offer voice activated functions. In order to maximize audio quality, sound is routed through the car’s speakers, and features such as echo cancellation, noise reduction and an adjustable microphone, that can be positioned to suit your height or the position of your seat, make calls and music clear and loud. While on calls, users can manually adjust volume, mute the microphone, and transfer calls to and from their handset. Customers can also enjoy their favorite music, streamed directly from their phone or Bluetooth-enabled iPod.

novero’s commitment to contemporary design is evident in these products, and each kit comes with a separate, sleek remote control – illuminated by accents that subtly glow in both call and music modes – designed to manage the feature set without forcing drivers to take their eyes from the road.

Exclusive to TheTrulyOne is a mounted display screen that allows users to control the car kit through a simple menu with clear icons and text. This way, drivers can make calls from their phone’s contact list, view music information, and see important system indicators, dependent upon each user’s mobile phone feature set.

Installer Support

Hands-free solutions by novero provide installers immediate advantages to competitor car kits, and professionals are already finding favor with the products’ premium mechanical and electrical quality that has been developed “at line-fit standard.”

Simple installation requiring no screws and a DIN/ISO cable for easy interfacing to the car audio system, as well as ongoing support, custom training and guidelines, and consultancy services make novero the ideal partner. Furthermore, active compatibility management and reliable SW updates through a USB connector on the input device, ensure simple maintenance and customer satisfaction throughout the life of the product.

Professional dealers are key resources for drivers looking for audio advice. Whether recommending TheTrulyOne, a masterpiece in simplicity that incorporates a rich array of features with a stylish display, or TheTrustyOne, a capable and clutter-free kit offering users everything needed to make and receive calls from the road without the screen, novero solutions are easy to install and convenient to use.

Availability

TheTrulyOne ($159) and TheTrustyOne ($119) are available now at leading dealerships and automotive aftermarket accessory stores that use the Insignia system, a member of the Specialty Equipment Market Association (SEMA). For information about whether your local dealership is a member of Insignia, please visit http://www.oeaccessories.com/Home/. More information about Insignia can be found at www.insigniagroup.com.

TheTrustyOne is also available on Amazon at www.amazon.com. For complete information about availability, the products, technical specifications or services, please visit www.novero.com.

About novero

novero is a company passionate about creating beautiful communication accessories that combine brilliant artistry with leading-edge innovation. By challenging convention with imagination and high-design, novero crafts mobile lifestyle products that resonate with discriminating buyers around the globe.

novero was founded in 2008 via a management buyout from Nokia orchestrated by Razvan Olosu, the visionary and former head of the worldwide Mobile Enhancements division. The company has since delivered groundbreaking consumer products, including the Victoria collection – contemporary Bluetooth accessories in timeless jewelry form – as well as solutions for luxury clients including Bentley, Jaguar, Land Rover and Mercedes-Benz. novero is headquartered in Düsseldorf, Germany, with over 425 employees across offices in Europe, North America and Asia. For more insight, please visit: novero.com.

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