CREATETHE GROUP Fuels Its Digital Agency Leadership with Promotions and New Hires

NEW YORK--(BUSINESS WIRE)--CREATETHE GROUP today announced several senior management promotions and new hires as the company continues to grow its successful digital agency.

“We’re committed to adding fresh talent and fostering the development of our leadership team as we continue to grow our digital agency”

CREATETHE GROUP’s creative team is lead by Diana Hong, who has been promoted to SVP, Creative Director. Diana currently presides over the global Creative, User Experience, Strategy and Design Services teams. With more than 11 years of award-winning expertise, she has worked with clients such as Tiffany & Co., IKEA and L’Oréal. Prior to joining CREATETHE GROUP, Diana was Creative Director at Razorfish.

The company also promoted Carina Liebeknecht to SVP, Director of Client Services. In this role, Carina fosters new and existing client relationships, and supervises the global account teams. Prior to joining CREATETHE GROUP, Carina garnered more than 10 years of Madison Avenue experience, having worked at Grey Interactive and Atmosphere BBDO. Her background includes managing a wide array of Fortune 500 accounts such as New Balance, Starwood Hotels, Pepsi and Sprint.

CREATETHE GROUP also announces the promotion of Simona Ternblom to Associate Creative Director. Simona’s international design experience comes from working on accounts such as Balenciaga, Bulgari, CondeNast’s Women’s Wear Daily and Ralph Lauren. She has designed for a wide variety of mediums ranging from fashion magazines, print, packaging and digital. Prior to joining CREATETHE GROUP, Simona spent three years at Razorfish.

CREATETHE GROUP Expands its Senior Agency Team

Joining CREATETHE GROUP’s digital agency are Justin Edwards as Associate Creative Director and Anna Vogel as Director of User Experience. Justin is an award-winning digital creative with a focus on creating integrated digital brand experiences. He’s held creative roles at Maker Is, Atmosphere BBDO and Domani Studios.

As the Director of User Experience, Anna Vogel plays a key role in the agency, helping shape the creative and strategic vision. Anna brings more than 12 years experience to CREATETHE GROUP, having previously worked with brands such as Coppola Winery, Google, Palm, BBC and BBC America.

“We’re committed to adding fresh talent and fostering the development of our leadership team as we continue to grow our digital agency,” said CREATETHE GROUP Founder and CEO James Gardner. “We have won a number of new accounts against top interactive agencies – much to the credit of the passion and innovative ideas of our team.”

As the leading digital agency in the fashion and luxury markets, CREATETHE GROUP has a deep understanding of the elements that contribute to a brand’s success online. For more information, please visit: http://www.createthegroup.com/en/whatwedo/agency/.

About CREATETHE GROUP

CREATETHE GROUP delivers luxury experiences online through its unique combination of interactive agency services and a flexible commerce platform. Headquartered in New York City with offices in London, CREATETHE GROUP drives digital commerce and design initiatives for global clients including Bulgari, Burberry, Calvin Klein, David Yurman, Donna Karan, DKNY, dunhill, Fendi, Frette, Juicy Couture, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford, Tory Burch, St John and Vichy. For more information, please visit www.createthegroup.com or email [e-mail].