NEW YORK--(BUSINESS WIRE)--On Wednesday, August 25, Macy’s and American Rag will unveil the limited edition “Mad Picks” capsule collection by Good Charlotte’s Benji and Joel Madden, available in select Macy’s stores and on macys.com. As part of an exciting music program created by FILTER Creative Group and Macy’s private brand American Rag, the “Mad Picks” capsule collection has a distinct rock-n-roll feel for the girl who loves to combine her love of music with fashion. In addition to handpicking “Mad Picks” items from the American Rag fall collection, Benji and Joel Madden will be performing a series of five free concert events in Macy’s stores across the country this fall in support of Good Charlotte’s new album, Cardiology, out November 2.
With stylish denim, embellished tops, and boho vests, “Mad Picks” is the Maddens’ first collaboration with a retailer and features their favorite looks from American Rag’s new seasonal collection for girls. To celebrate this effort and launch, the Maddens will perform free acoustic concerts at the following locations:
Each concert event will take place at 2 p.m. in Macy’s Juniors department and will feature autograph signings and sweepstakes for customers to win tickets to Good Charlotte’s upcoming tour. Customers who make a $50 purchase will get VIP access to meet the Maddens and receive a download card featuring an exclusive acoustic version of Good Charlotte’s new hit single, “Like It’s Her Birthday.”
Fans in attendance will also have the opportunity to pre-order the upcoming album, Cardiology.
Cardiology is Good Charlotte’s fifth studio album and will be released November 2 on Capitol Records / EMI Music, almost ten years following the release of their self-titled debut. Continuing with the band’s traditional adventurous musical persona, the new album features everything from the dance floor-friendly first single “Like It’s Her Birthday” to future anthems like “Silver Screen Romance,” while still effortlessly retaining the band’s signature sound in the process. “Like It’s Her Birthday” is out now and will be available for purchase August 24.
The Maddens currently appear on the cover of RAGGED, the free publication featuring full-length articles and photo spreads of today's hottest artists sporting the latest collections by American Rag. In the article, “Good Charlotte: Fashion Ready,” Benji and Joel discuss the “Mad Picks” collection:
“We like to wear clothes that you can wear up or dress down, like a T-shirt you can throw a jacket over for dinner. It’s important for us as a band to have clothes which we can both walk on stage or relax at home.”
Further commenting on the collaboration process, Benji Madden adds, “Macy's and American Rag have always been places we have looked to for new trends and stylish clothing so it was exciting to be working with retailers where we would normally shop. Both Macy's, American Rag and FILTER have been incredible and inspiring to work with and we can't thank them enough for the opportunity. Joel and I can’t wait to look out into the crowd at the next Good Charlotte concert and see all the girls wearing our first collaboration from Mad Picks.”
Visit your local Macy’s store beginning August 25 to find “Mad Picks” exclusively from American Rag and get a free PDF download of RAGGED Magazine at www.raggedmag.com.
For more information on Good Charlotte or American Rag visit:
About Good Charlotte
Good Charlotte is an internationally recognized and award-winning rock band hailing from Waldorf, Maryland, set to release their fifth full-length album and Capitol Records debut, Cardiology. Since their self-titled debut release in 2000, Good Charlotte has sold over 10 million records to date and toured the world with top radio hits like "The Anthem," "Lifestyles Of The Rich & Famous," and "Hold On." Good Charlotte is: vocalist Joel Madden, his identical twin brother guitarist Benji Madden, guitarist Billy Martin, bassist Paul Thomas, and drummer Dean Butterworth.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
About FILTER Creative Group
FILTER Creative Group is a fast-growing entertainment and lifestyle-marketing agency devoted to championing quality music, fashion, film, products, and services of substance. FILTER has implemented marketing and advertising campaigns for numerous major companies, including Toyota, Macy's, Dickies, Nike, Universal, Warner Brothers, Capitol Music Group, Interscope Records, Columbia Records, MTV, VH1, Comedy Central, Ben Sherman, Landmark Theatres, VTech, Denny's and many others. FILTER Creative Group also has a publishing company that produces the international music magazine, FILTER. For more information please visit www.FILTERcreativegroup.com
About FILTER Magazine
Good music will prevail. These are the words that we here at FILTER live by. In an ever-evolving musical landscape, we're here to help. Through FILTER's various outlets - our informative website, our irreverent blog, the FILTER Good Music Guide, our local listening parties and the jewel in our music-loving crown, FILTER magazine - we want to help you discover your new favorite band.