Million Dollar Media Campaign to Engage Angelenos in Public School Reform

Comedian Carlos Mencia Joins the Partnership for LA Schools in Second Public Service Announcement; Billboards Up Around City

LOS ANGELES--(BUSINESS WIRE)--The Partnership for Los Angeles Schools has released the second of three Public Service Announcements intended to generate support for the continuing reform of LA’s schools. The new spot, produced by Fox Sports West/Prime Ticket and voiced by comedian Carlos Mencia, recently hit the airwaves. Spanish and radio versions are being released as well.

In addition, Partnership billboards are now up downtown at LA Live, and in East LA, Watts and Westwood through the generosity of Fox Sports West/Prime Ticket; and Partnership promos running during programming on Fox Sports.

Last year, Fox Sports West initiated their strategic partnership with the organization when the sports network first adopted Santee Education Complex, a 3000-student high school in South Los Angeles. The work with Santee has included job shadowing, classroom talks, technical assistance, school-wide luncheons, providing uniforms, and more.

The work with Santee brought Fox Sports West executives into the lives of Santee and its students first-hand, triggering the idea and launch of today’s media campaign with the Partnership for Los Angeles Schools.

The goal of the campaign is to get people involved in improving public education in Los Angeles. The immediate objectives are to 1) raise overall awareness of the need for ed reform, 2) encourage other corporate citizens in Los Angeles to follow Fox Sport West’s lead and adopt a school, and 3) drive more traffic to the new Partnership website. In the first four weeks, the site has drawn over 2,000 unique daily visitors.

A 3^rd PSA is scheduled for release in the next several weeks. A 30-minute program on public education reform in LA is slated for the fall.

To view the new Partnership PSA please go here.

About the Partnership

The Partnership for Los Angeles Schools was founded in 2007 as the cornerstone of Mayor Antonio Villaraigosa’s strategy to improve education in Los Angeles. It is a unique collaboration between the City of Los Angeles and the Los Angeles Unified School District to turnaround LA’s lowest performing schools and to create a model for doing so district wide. The largest non-district school operator in Los Angeles, the Partnership currently manages 21 schools with approximately 20,000 students and 1500 employees. The Partnership is a 501(c)3 non-profit education management organization with nearly 30 employees.

About Fox Sports Network

FSN is the nation's leading provider of local sports. Through its 19 owned-and-operated regional networks, FSN serves as the TV home to more than half of all MLB, NHL, and NBA teams. FSN's nationwide roster of regional sports networks includes FOX Sports Arizona, FOX Sports Carolinas, FOX Sports Detroit, FOX Sports Florida, FOX Sports Houston, FOX Sports Indiana, FOX Sports Kansas City, FOX Sports Midwest, FOX Sports North, FOX Sports Ohio, FOX Sports Oklahoma, FOX Sports South, FOX Sports Southwest, FOX Sports Tennessee, FOX Sports West, FOX Sports Wisconsin, PRIME Ticket, SportSouth, and Sun Sports. FSN produces close to 5,000 live local events each year, including more than 2,400 in high definition, making FSN the most prolific producers of HD Sports programming in the country. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FSN televises national sports events and programs, including Pac-10 and ACC basketball and Pac-10 and Big 12 football.