Ybrant Digital Buys Lycos for $36 Million

Lycos Inc., the Leading Brand of Search Based Internet Properties and Services

HYDERABAD, India--()--Ybrant Digital, the end-to-end provider of digital marketing solutions, today announced the signing of the stock purchase agreement to acquire Lycos Inc., the leading brand of search based internet properties and services, from Daum Communications of Korea.

“Brand Lycos needs no introduction, we are excited to bring in the Lycos properties into our fold,” said Suresh Reddy, Chairman and CEO, Ybrant Digital. “The quality of content and tools offered by Lycos has always attracted the best of the consumers across the world. Our goal is to combine the benefits of Ybrant’s global network with what Lycos has to offer in creating a compelling global destination for our advertising clients worldwide. Coupled with our offerings for advertisers, we do present new products to our local users worldwide.”

"Ybrant is the absolute perfect partner for us," said Jungwook Lim, CEO of Lycos. "Combining Ybrant's cutting edge digital solutions for both media buyers and sellers with Lycos' innovative resources and media will bring tremendous value to both our consumers and clients."

Daum reorganized the business of Lycos in 2009 and has turned Lycos profitable. As a result of the sale of Lycos, Daum will be able to devote its energy and corporate resources in order to find new potential growth business and future-oriented pipeline such as mobile, LBS, SNS and Search. “As a result of the sale of Lycos, Daum will be able to devote its energy and corporate resources to core domestic businesses including search, mobile services and map,” said William Chao, CEO of Daum Communications Corp.

About Ybrant Digital

Ybrant Digital offers Digital Marketing solutions to businesses, agencies, and online publishers worldwide.

With over 20 billion impressions a month, our network serves leading brands such as SAP, Porsche, Ford, UPS, and Swissair.

Ybrant partners with some of the top online publishers such as MSN, Yahoo!, Viacom, SuperCook, Homestore, Move, and 24.7Real Media.

We have direct access to over 120 top Ad Agencies and this makes Ybrant a network of choice for the online publishing community to maximize their revenue potential.

Ybrant Digital has a global presence, with offices in 20 countries including North America, Argentina, Chile, Uruguay, Mexico, UK, France, Germany, Serbia, Israel, India and Australia, and representatives in Scandinavia, Poland, Italy and Greece.
www.ybrantdigital.com

About Lycos

Lycos' award-winning products and services include tools for video viewing and sharing, social networking, blogging, web publishing and hosting, online games, e-mail, and search. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S., and is a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally. The Lycos Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, The Lycos 50™, Gamesville, WhoWhere, Lycos Mail, and Webon. Integrated, these sites help individual users retrieve, manage, consume and create information tailored to meet his or her personal interests.
http://www.lycos.com/

Contacts

Ybrant Digital
Rema Sujeeth, +91 40 45678925
rema@ybrantdigital.com
or
Edward Noel, 781-370-2852
edward.noel@lycos-inc.com

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Contacts

Ybrant Digital
Rema Sujeeth, +91 40 45678925
rema@ybrantdigital.com
or
Edward Noel, 781-370-2852
edward.noel@lycos-inc.com