Results from OKI “Color Lab” Experiment Show Color Images Increase Retention and Recall

“Color Lab” experiment conducted at the International Society for Technology in Education Conference supports theory that people retain more information with color images

MOUNT LAUREL, N.J.--(BUSINESS WIRE)--OKI Data Americas, which markets its products under the OKI® Printing Solutions brand, conducted an informal “Color Lab” experiment at the International Society for Technology in Education (ISTE) to test the theory that color visuals help increase learning and retention. The interactive presentation proved the theory to be true, as 100 percent of the experiments showed participants scored better with questions that pertained to the color images versus the black and white images.

“At OKI, we believe that color materials truly improve the student’s learning experience. We leveraged the ISTE conference as an opportunity to conduct an informal onsite experiment to see if that theory holds true”

Twenty-one “Color Lab” experiments were conducted over the three-day tradeshow at the OKI Printing Solutions booth. The booth attracted 290 show attendees to participate, ranging from teachers, administrators, IT practitioners and other education professionals. Three sets of color and black and white images were presented to each group followed by multiple choice questions pertaining to each image. Each group received printed results from their experiment, emphasizing the positive impact color had on their learning retention.

“At OKI, we believe that color materials truly improve the student’s learning experience. We leveraged the ISTE conference as an opportunity to conduct an informal onsite experiment to see if that theory holds true,” said Bernadette Carey, MPS & Industry Marketing Manager at OKI Data Americas. “The results support our belief that color has a positive impact on student retention, which greatly reinforces our continued commitment to provide schools with affordable products and solutions to help bring color printing into the classroom.”

The experiment results align with past formal industry research that supports the theory that color images help increase learning and retention to help enhance student education. The impact color has in the classroom is evident; however the perception that color printing is too expensive for schools to afford is misleading.

Understanding the hesitancy schools have with adopting color printing, OKI Printing Solutions provides cost efficient solutions that help better manage print fleets and affordably bring color into the classroom. With Color Access Policy Manager (CAPM), schools can monitor their print usage and manage costs by placing controls on classroom devices to manage the color capabilities and oversee printing costs. This solution removes the fear of open access and uncontrolled running costs for schools interested in adopting color printing. OKI is also the only manufacturer to offer a complimentary School Communications Pack, which is filled with over 100 predesigned educational banners and comes with a guide that features special event templates such as concerts, talent shows and science fairs. Both solutions provide schools with value-added benefits that help control color costs and bring colorful materials into the classroom, which have been proven by OKI’s “Color Lab” experiment to enhance the learning experience.

All OKI Printing Solutions products are built on parent company OKI Data Corporation’s history of leadership and innovation in color printing, such as digital LED technology and Single Pass Color™. This technology allows OKI Data Americas to manufacture products that require fewer moving parts for increased reliability.

OKI Printing Solutions provides live, toll-free technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

About OKI Data Americas, Inc.:

OKI Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $4.7 billion multinational corporation according to its FY 2009 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR® certified products.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, OKI Data Corp., proColor, T.M., Oki Data Americas, Inc.