Creative and international: the Art Directors Club becomes dmexco's Official Partner

COLOGNE, Germany--(BUSINESS WIRE)--Digital Creativity, Digital Efficiency and Digital Intelligence – these are the main theme topics of the dmexco 2010, the leading meeting place of the global digital industry. The cooperation with the Art Directors Club (ADC) which is based in New York, means that the dmexco has won over the most internationally renowned association partner for the creative sector. Together with their new Official Partner the successful focus placed on digital creativity in 2009 is to be further developed and jointly expanded in the future. The international creative scene as well as the remaining estimated 15,000 visitors will already profit from the new partnership at this year’s dmexco: The ADC New York will be presenting the “Digital Creativity Camp” exclusively in Cologne. Following the motto “The future of brands in the creative digital age”, leading international creative heads such as Jeff Benjamin, President of the Cyber Jury Cannes 2010, Partner + Chief Creative Director, Crispin Porter + Bogusky, and Doug Jaeger, President, Art Directors Club New York, will be discussing the role of digitality in the field of creation. The Digital Creativity Camp will be hosted by Paul Kemp-Robertson, the Editorial Director & co-founder of Contagious.

“The future of brands in the creative digital age”

True to the ADC motto “to connect, provoke and elevate”, the still unexploited creative potential as well as revolutionary approaches for the future will be addressed during the dmexco Creativity Camp supported by extraordinary case studies, theses and discussions.

“The Art Directors Club is honored to welcome the world’s finest creative professionals at dmexco’s keynote address. In sync with the ADC’s mantra – Connect – Provoke- Elevate – I am looking forward to connecting with such luminaries as Jeff Benjamin and Johnny Vulkan. We aim to bring forth provocative discussion about the changes in our business, with the hope of elevating the value of digital talent in this rapidly changing marketplace. The dmexco as the leading international event is the right platform to do that and we are looking forward to this outstanding partnership", commented Doug Jaeger, President of the Art Directors Club.

“For us the partnership with the ADC is not only an absolute highlight in the creative segment, but also confirms once again the overall thematic significance that the dmexco has in the meantime gained within the digital scene. Through our cooperation with this renowned association partner we are underlining the international nature of the dmexco and the thematic focus on digital creativity and its manifold depiction possibilities in the scope of the Conference. This year’s special format ‘Digital Creativity Camp’ forms a wonderful foundation for the future expansion of the cooperation,” stated Christian Muche, Director Business Development, Strategy & International, who is delighted about dmexco’s new international partner.

About the Art Directors Club
The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a self-funding, not-for-profit membership organization whose mission is to connect, provoke and elevate creative visual communications professionals around the world. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.

About the dmexco
dmexco is the leading international event for everyone working in the global digital marketing and media industry. The future of marketing lies in digital and through its unique combination of an impressive exhibition and cutting-edge conference programme, the event therefore brings together innovative and progressive thinking for this significant growth market. Because today’s marketing is digital!

Specifically focusing on advertising, creativity, branding, relevance and efficiency, dmexco provides marketers, publishers, advertisers and agencies with bundled branch know-how, as well as current trends and innovations. Trade visitors, exhibitors and guests from all over the world will profit from dmexco’s capacity as the customer and brand-oriented no. 1 branch meeting place. The dmexco is thus the cross-media and transnational central hub for the digital industry and as such it becomes the “place of answers”.

Held in Cologne from September 15-16, dmexco 2010 – which is free of charge for trade visitors – will see over 300 exhibitors and around 15,000 visitors come together, making it THE event for the global digital marketing industry. Register here now:

www.dmexco.de/cipp/km_dmexco/lib/pub/tt,lang,2/oid,30/ticket,g_u_e_s_t

Further information on the dmexco can be found at www.dmexco.com