NXT Nutritionals' SUSTA™ Natural Sweetener Approved in Food Lion Supermarkets

HOLYOKE, Mass.--(BUSINESS WIRE)--NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH.OB) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, today announced its SUSTA™ Natural Sweetener 50 Packet Boxes and SUSTA™ Bowl have been approved in supermarket chain, Food Lion and all its banners: Bloom, Harveys and Reid's. This will help build SUSTA’s footprint along the eastern border of the United States, with approximately 1,300 new locations added in Pennsylvania, Delaware, Maryland, West Virginia, Virginia, North Carolina, South Carolina, Georgia, Kentucky, Tennessee and Florida.

“Our expansion along the whole eastern seaboard is finally complete, and we expect to add several more chains before year’s end.”

“Known as one of the largest supermarket companies in the United States, Food Lion services over 10 million customers weekly and we are pleased to have SUSTA available to our consumers in these locations," said Michael McCarthy, president and CEO of NXT Nutritionals. "Our expansion along the whole eastern seaboard is finally complete, and we expect to add several more chains before year’s end."

"We are thrilled to now have SUSTA Bowl available to our consumers in a retail setting and we expect our current list of supermarkets and grocery chains to also begin carrying SUSTA Bowl by this fall," added McCarthy.

Food Lion LLC, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, please visit: www.foodlion.com.

SUSTA is currently sold in A&P Fresh, Albertson’s Stores, Associated Supermarkets, Big Y, D'Agostino, Food Emporium, Foodtown, Gristede’s, Key Food, King Kullen, Kings Super Markets, Kroger, Met Foodmarkets, Pathmark, Pioneer Supermarkets, Publix, ShopRite, Shaw’s Supermarkets and Waldbaum’s. Adding Food Lion and its banners, Bloom, Harveys and Reid's, SUSTA will be available in over 3,800 locations. Consumers can also purchase SUSTA online at: www.sustastore.com.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, all–natural, healthy sweetener sold under the brand name SUSTA™ and other food and beverage products. SUSTA™ Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Company’s products, is an all natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTA™-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies.

For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.com

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.