hawkeye Channel’s PartnerConduit Network Welcomes New Sponsors and Introduces New Features—at Same Price

SAN ANTONIO--(BUSINESS WIRE)--One year ago, hawkeye Channel, a leading international full-service channel marketing agency, launched the beta version of PartnerConduit Network (PCN), the most comprehensive online community driven by partners for partners to manage collaborative opportunities and grow their business.

“It delivers a multi-vendor exchange through which partners can collaborate efficiently―not just to meet and network―but also to find new solutions, register customer opportunities, close sales, and share rewards.”

Today, this innovative network is helping technology manufacturing vendors and channel partners nationwide to meet the ever-increasing demands from their customers for comprehensive solutions. PCN enables these vendors and partners to quickly connect and collaborate with many others both inside and outside their partner base—saving them time and giving them a clear line of site to return on their investment.

“PartnerConduit Network continues to break new ground by putting the partner at the center,” said Steve Murphy, vice president of e-collaboration services for hawkeye Channel. “It delivers a multi-vendor exchange through which partners can collaborate efficiently―not just to meet and network―but also to find new solutions, register customer opportunities, close sales, and share rewards.”

PCN Alliance Partners Open Doors to Opportunities

As a PCN alliance partner, CompTIA MSP Partners, the online education resource dedicated to managed services for information technology (IT) professionals, has introduced more than 5,000 new managed services partners into PCN.

In addition, PCN has extended premium membership to 7,000 managed services partners through their affiliation with PCN’s alliance partner, MSP University, the largest consultancy and online resource dedicated to business transformation and improvement strategies for IT professionals and managed service providers worldwide.

PCN’s newest alliance with NASBA, the Association of Channel Resellers—the largest professional trade association for channel resellers in North America—supports partner growth in the information technology and consumer electronics industries.

PCN Sponsors Extend Your Reach

Today, PCN brings together new industry-leading sponsors like TechSmith Corporation, a leading software developer of screencasting tools for Microsoft Windows and Mac OS, such as Camtasia Studio and Snagit, to help broaden market reach, increase sales opportunities and speed the delivery of trusted solutions to end users. Participants have more opportunities than ever to collaborate on deals that span the vendor spectrum―across categories, industries and ecosystems―from pre-sales qualification through post-sales support.

PCN’s New Features Boost Visibility—and Trust

Whether you’re a start-up or an established corporation, PCN levels the playing field by giving every member equal exposure to readily find partners and to be found. And PCN’s secure, confidential environment fosters trust, focuses on mutual interest, and reinforces commitment to eliminate barriers and make partner collaboration more successful.

Now, two new features make it easier for members to promote their solutions while further fortifying an environment of trust and commitment—and they’re available for free to both Basic and Premium Members:

Solution Requests provide an excellent way for members to introduce their solutions to other partners by enabling them to request and seek their input across a variety of solution categories.
Member Ratings allow partners to build their credibility by rating each other's collaborative efforts—fairly and honestly. Using this exclusive peer-to-peer feedback loop, partners score one another on their overall collaboration effectiveness as well as other important aspects of partner collaboration including collaborative relationship, technical competence, solution value and customer management.

Collaboration That Pays

Through PCN, participants can claim and share rewards with unparalleled flexibility using Collaboration Currency™, a unique, cash-equivalent rewards medium that enables members to aggregate earnings from multiple participating vendors.

These earnings are made even more evident at this year’s CompTIA Breakaway event. Qualified registrants at CompTIA Breakaway will receive a free 90-day trial PartnerConduit Network Premium Membership; a chance to spin for up to $500 in cash and free software; and enter a daily drawing for a netbook.

Measuring the Return on Partner Collaboration

Data clearly indicates that partners who collaborate experience greater growth than their peers. Find out how you can accelerate your business by delivering comprehensive, innovative solutions to your customers through partner collaboration. MSP University Boot Camp attendees can learn more by attending Collaboration that Pays, a live session (with a live stream for MSPU Members unable to attend) given by Shari Marion-Hoff, hawkeye Channel’s CEO and chief channel strategist, on Wednesday, August 11 at 8:00 a.m. CDT.

Learn More

To learn more about PCN, earn Collaboration Currency, and meet Shari Marion-Hoff and Steve Murphy at CompTIA Breakaway 2010, visit the PCN Booth (#1218) on August 9-12, or visit www.partnerconduit.com or call 877-222-9514.

About hawkeye Channel

hawkeye Channel, a leading international full-service channel marketing agency, strives to optimize the value of channel relationships for leading technology companies by delivering comprehensive solutions that include strategies, programs and collaboration. With extensive channel expertise and global reach, its aim is to help companies tackle the toughest channel marketing program and infrastructure obstacles to maximize their channel investments through end-to-end solutions using best-in-class practices. For more information, visit www.hawkeyechannel.com.