KAPITALL is First to Launch Facebook Platform for Online Investing

Groundbreaking Investing Site Allows Users to Connect and Collaborate, Research Stocks, Share Portfolios, and Trade, All Via Facebook

NEW YORK--(BUSINESS WIRE)--KAPITALL, the leading investing site for the Facebook generation, today announced the release of Facebook Platform on its website. KAPITALL is the first online investing site to utilize Facebook’s revolutionary tools to create a more social experience. Starting today, KAPITALL’s users can invite their Facebook friends, share KAPITALL’s innovative analytical tools, post KAPITALL research to their walls, and much more.

KAPITALL has transformed online investing by offering a unique experience that is more intuitive and engaging for young adults immersed in social gaming. The new Facebook Platform features enhance KAPITALL’s offering by providing a way for users to share their investing ideas, research and portfolios with their Facebook network of friends. KAPITALL is the only site to utilize Facebook to foster social experiences among its users.

“Young adults seek out their friends as key investing influencers, yet the leading online brokers make it impossible for users to connect and collaborate,“ said KAPITALL CEO Gaspard de Dreuzy. “Integrating Facebook’s sophisticated social features into the investing experience allows KAPITALL users to share ideas with their friends and like-minded investors.”

KAPITALL anticipates that its users will actively seek the support and guidance of their friends as they start out learning about investing. They can take advantage of the site’s Practice Portfolios to start, then advance to live trading via KAPITALL’s new partnership with one of America’s top online brokers. KAPITALL’s users will collaborate with others utilizing Facebook’s social tools to build their confidence as well as their long term investing success.

About KAPITALL

KAPITALL's mission is to make investing feel like something entirely different that speaks directly to the Facebook generation. The site’s user experience introduces a new way for young investors to learn, achieve and play the market by offering a range of innovative benefits:

• Explore the market with KAPITALL’s drag & drop interface
• Build practice portfolios to grow investing skills—risk-free
• Find new investing ideas, concepts and trends with pre-selected watch lists
• Search, filter, compare and research companies with powerful, intuitive tools
• Trade stocks, mutual funds and ETFs directly from KAPITALL
• Share ideas and portfolios with friends and like-minded investors

KAPITALL was founded in March 2008 by a team of leading designers, developers and technologists from Apple, Bloomberg, Morgan Stanley, ShareBuilder, Pearson, and Electronic Arts. The firm is based in SoHo, New York City and Seattle, WA.

Follow us on Twitter, www.twitter.com/Kapitall or become a KAPITALL fan on Facebook, www.facebook.com/kapitall.