Navmii GPS Live: Now Available for Sweden

• Popular low cost iPhone GPS navigation app launches in Sweden
• Fully functioning country-wide app for only 38 Krona*
• European roll out continues to cut the cost of mobile phone navigation

LONDON--(BUSINESS WIRE)--Navmii, a leading navigation and location company in the UK, today launched the latest version of its GPS Navigation application for iPhone: Navmii GPS Live for Sweden. At only 38 Krona the app delivers turn-by-turn navigation for a fraction of the cost of other apps.

“I am very pleased with the expansion of the breakthrough iPhone navigation with another two countries. We fully believe in the power of mobile navigation, which is a market with high growth potential. We are working hard to introduce new countries to the Navmii offering to cover entire Western Europe.”

Navmii GPS Live for Sweden joins the hugely popular apps for Denmark, France, Spain, German, The Netherlands, Switzerland, Belgium and Luxembourg, available from the iTunes app store today.

Navmii GPS Live brings full satellite navigation to the iPhone for less than a tenth of the cost of an in car unit. You can search for an address by city, street, house or postcode and be routed there with voiced directions. Navmii will re-route if you take a wrong turn and provides information on the journey distance, estimated time of arrival, points of interest and live search for local facilities with integrated Google search.

Navmii GPS Live stores all maps on the iPhone, so users won’t rack up expensive data charges loading maps to their phone. This also provides the most accurate GPS navigation because Navmii GPS Live does not rely on the mobile data network to provide navigation, unlike some of the inferior solutions on the market.

Peter Atalla, CEO of Navmii said: “The announcement of Navmii GPS Live for Sweden brings the number of countries in Europe to nine. We won’t stop there. We plan to roll out apps for other countries in mainland Europe shortly.”

“This marks the end of high cost in car GPS navigation units or expensive apps. At 38 Krone anyone can use navigation for any journey in Sweden.”

Once again Navmii has teamed up with independent mapping company AND to provide the mapping for Navmii GPS Live. Martin Oldenhof, Chief Executive Officer of AND said: "I am very pleased with the expansion of the breakthrough iPhone navigation with another two countries. We fully believe in the power of mobile navigation, which is a market with high growth potential. We are working hard to introduce new countries to the Navmii offering to cover entire Western Europe."

Navmii GPS Live will continue to be rolled out across Europe at a similar attractive low prices. Once you buy and download Navmii GPS Live that’s it, no monthly charges, no data connection costs – just great navigation.

Notes for Editors

• * Expected price. Price is determined by iTunes store currency conversion
• Compatible with iPhone 3G, 3GS, 4.
• Voice directions and menus in local language.
• Available for Sweden, Denmark, The Netherlands, Germany, France, Spain, Switzerland, Belgium and Luxembourg
• Price: €3.99