Marketbright Partners with Return Path to Increase Clients’ Email Deliverability and Response Rates

SAN BRUNO, Calif.--(BUSINESS WIRE)--Marketbright, a leading on-demand marketing automation platform, today announced its partnership with Return Path, whose tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures. The new partnership will allow Marketbright’s customers to improve and maintain their email sending reputations, thereby delivering improved response rates for email campaigns.

“Leveraging Return Path’s Certification services for whitelisting and deliverability reporting services allows our clients to focus on creating the perfect message for their prospects, feeling confident that their message will reach its intended audience.”

Marketbright combines email marketing, lead nurturing and scoring into the leading marketing automation platform. Under the new agreement, Marketbright will offer its clients the Return Path Certification program and seamless integration with the Return Path deliverability monitoring platform. This integration provides the tools corporate marketers need to test their email messages and ensure their campaigns will make it to the intended recipients’ inboxes, instead of being blocked as spam.

“Integrating Return Path’s technology with the Marketbright solution provides our clients a high level of confidence that their emails will make it to their intended recipients, without delay or diversion,” said Erik Bower, VP of Products & Operations for Marketbright. “Leveraging Return Path’s Certification services for whitelisting and deliverability reporting services allows our clients to focus on creating the perfect message for their prospects, feeling confident that their message will reach its intended audience.”

“We are very pleased to be partnering with Marketbright to bring reputation and deliverability services to their clients,” said Anita Absey, SVP of Global Sales and Service, Return Path. “Through our deliverability monitoring suite they will be putting the power of knowledge in the hands of their clients to help prevent, diagnose and solve their deliverability challenges. For the very best companies with the highest reputation performance, Marketbright has the ability to offer our Certification program to further optimize inbox placement rates and enhance response.”

Marketbright is an on-demand marketing automation platform which enables self-service campaign execution, automated lead scoring and nurturing, and closed-loop marketing analytics. Its full suite of integrated applications includes; campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management.

Marketbright and Return Path will conduct a joint Webinar on ‘Email Delivery 101: Improve Response Rates’ on August 19^th. Further information can be found at: http://www.marketbright.com/go/31347

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 20,000 users at companies such as TELUS (News – Alert), Serena Software and Varonis and to generate leads and convert prospects to customers. Marketbright goes beyond the traditional marketing tools with a full suite of integrated applications including campaign management, email marketing, event management, social networking, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com/

About Return Path

Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal:www.senderscore.org. Information about Return Path can be found at www.returnpath.net.