Provo Craft Introduces Cricut Imagine

CHICAGO--(BUSINESS WIRE)--Provo Craft today unveiled Cricut^® Imagine^™, the world’s first tool that precisely prints and cuts with the touch of a button without requiring a computer or software. Cricut Imagine offers an easy-to-use, electronic print-and-cut system that adds a whole new level of texture, detail and dimension to a wide variety of creative projects. Cricut Imagine is the first in the lineup to feature printing as well as cutting, and features inkjet technology by HP. The new product is currently on display at the Craft & Hobby Association Summer Convention and Tradeshow in Chicago.

“HP is always expanding its personal publishing portfolio with new products and services that inspire and enable creativity among individuals and families”

Cricut Imagine saves you time since you no longer have to use three different tools to get designs, print, and then cut projects. The new machine helps you add more personalization and creativity to projects with a new library of content including shapes, patterns and color. In addition, Cricut Imagine is easy to use and is built upon award-winning cutting and printing technology from Provo Craft and HP.

Cricut Imagine gives new life to all your original Cricut cartridges! Now you can add colors and patterns when pairing the original cartridges with NEW Cricut Imagine Colors and Patterns cartridges.

“Cricut Imagine is not only unique to the crafting industry, but to the world of technology. There is not another device that incorporates printing and cutting the way this machine does,” said Jim Thornton, CEO of Provo Craft. “The pairing of print and cut technology could only be done by the leaders in each category—HP and Provo Craft. We’re eager to see what our customers can now do with a simple sheet of white paper and Cricut Imagine print-and-cut technology.”

“HP is always expanding its personal publishing portfolio with new products and services that inspire and enable creativity among individuals and families,” said Kathy Tobin, Vice President and General Manager, Specialty Printing Systems Division, HP. “Cricut customers can benefit from high-quality Original HP ink to achieve unique and professional results.”

Cricut Imagine features include:

Cricut Imagine cartridges are enhanced by Cricut Pattern and Cricut Color cartridges to add dimension and layering
Cricut Imagine is fully compatible with all original Cricut cartridges
Compatible with Gypsy by Cricut handheld design studio
Easy-to-use LCD touch-screen navigation so that all information is right at your fingertips
New detachable accents to be able to personalize your machine with colors and textures
Access to a vast new library of content and artwork: Over 150 original Cricut cartridges (with several new cartridges introduced each month), 12 new Cricut Imagine Art cartridges specifically for this new machine, plus 12 new Cricut Imagine Colors & Patterns cartridges
On-board color and pattern selector - choose your own colors, sizes and much more
Works with paper sizes up to 12” x 12” and makes cuts from .25” to 11.5”, making large-format print and cutting possible
Retractable paper tray
No computer necessary
Uses same blades and blade housing as current Cricut products
Uses a separate mat than original Cricut machines

Suggested retail for Cricut Imagine is $599.99. To learn more about this unique machine visit http://www.cricutimagine.com. For more information on Provo Craft visit: www.provocraft.com or follow us on Twitter!

About Provo Craft

Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, Gypsy® for Cricut, the Cricut Cake Personal Electronic Cutter, Yudu™ Personal Screen-printing System, and the Cuttlebug™ Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office, and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.

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