PowerReviews and Google Partner on Product Reviews

SAN FRANCISCO--(BUSINESS WIRE)--PowerReviews, Inc., a leading provider of customer reviews and social commerce solutions to retailers and brands, has partnered with Google to share premium user generated product review content from client sites. Ratings and review content will appear wherever it’s relevant for shoppers, including Google search results, Google Product Search, and Google advertising programs.

“With this new offering, we continue to help retailers and brands leverage their product reviews by increasing traffic and exposure from Google.”

PowerReviews’ social commerce solutions support more than 1000 retailers and brands on over 3,500 websites. In 2008, PowerReviews released In-line SEO™, which optimizes user-generated content for search and has been proven to significantly increase product page search traffic. Now, the company is extending its search suite by giving retailers the ability to automatically feed full-text product reviews to Google, increasing brand exposure for the retailer, while providing consumers with immediate access to opinions from other customers as they research and complete purchases.

This partnership comes on the heels of a study conducted by PowerReviews and the e-tailing group that revealed how consumers shop and interact with brands and retailers online. The study found that fifty percent of all overall shopping (in-store on the web) involves researching products online first. What’s more, the majority of shoppers (57%) begin research with a search engine.

“Clearly, many consumers depend on search for shopping -- from conducting initial research to making the final purchase. Providing high quality product review content within Google gives our clients opportunities to enhance search listings, increase brand awareness and drive sales through every stage of the shopping process,” said Pehr Luedtke, CEO of PowerReviews. “With this new offering, we continue to help retailers and brands leverage their product reviews by increasing traffic and exposure from Google.”

Google Product Reviews helps retailers capture purchase-ready searchers at every stage of the shopping process. In Google Product Search, for instance, full product reviews feature the merchant logo alongside product reviews and link directly back to the merchant’s product page, offering increased brand exposure at key points in the shopping process. Through the new partnership, PowerReviews will be able to offer the full Google Product Reviews program to all of its clients, enabling retailers and manufacturers to attract more customers by leveraging reviews across all relevant Google properties.

Google Product Reviews is immediately available to any PowerReviews client, subject to prior approval by Google.

About PowerReviews

PowerReviews is a leading provider of customer reviews and social commerce solutions to retailers and brands. The company's innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 1000 retailers and brands on over 3500 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates a leading reviews and recommendation site for consumers, Buzzillions.com (www.buzzillions.com). PowerReviews’ blog can be found at blogs.powerreviews.com.