Converseon Cited as a Leader in Social Media Listening Platform Evaluation by Major Independent Research Firm

NEW YORK--(BUSINESS WIRE)--Converseon, the award-winning, full-service social media consultancy, today announced that it had been recognized as a leader in a recent independent report: “The Forrester Wave™: Listening Platforms, Q3 2010,” Forrester Research, Inc., July 2010. In this evaluation, Converseon’s suite of social listening tools (Conversation Miner™, Conversation Monitor™ and Conversation Manager™) was cited as a leader in listening platforms in the emerging social media intelligence industry.

“The Forrester Wave™: Listening Platforms, Q3 2010”

For the Wave report on Listening Platforms, Forrester evaluated offerings from nine companies and scored them according to 76 criteria, including data sources, textual analysis, functionality, consulting and analysis services, strength of management team and corporate and product strategy. Based on performance across these dimensions, the companies were grouped in four categories: Leaders, Strong Performers, Contenders and Risky Bets. Converseon was recognized in the Leaders category as one of three vendors that “combine the best offering and go-to-market strategy.” Also, Converseon scored highest for text analysis and the second highest for its consulting and analysis services, strength of management team and corporate strategy.

According to Forrester, “Converseon offers a leading product with its “customized for your needs” mentality. There is no standard Converson installation, (Converson) builds a tailored dashboard for its enterprise installation and offers professional services around every step of the Social Intelligence process. Converseon’s model of starting with technology and adding human analysis makes for highly effective data quality, leading custom reports and strong functionality.”

Converseon’s service offerings are designed to help infuse listening across organizations for multiple use cases and help large enterprises redesign business processes to make the intelligence actionable. This includes governance, policy, infrastructure, training and more.

“We’re very pleased that Converseon’s enterprise listening solutions have been recognized as a leader by Forrester,” said Rob Key, Founder and CEO of Converseon. “Social media listening is the first step in effective business redesign. We recognize the need for technology to scale human intelligence and capture the critical insights that can help brands meet business objectives across multiple use cases. This requires strong management consulting and services capabilities to help brands become ‘listening organizations’ and fully harness the power of social across the organization. We believe enterprises are now only scratching the surface of the potential of these solutions and we look forward to continued rapid growth as adopting grows. We’re very proud of Forrester’s recognition based on their thorough review and analysis of the category.”

Converseon’s Conversation Miner™ provides the deepest mining and most accurate multi-level sentiment analysis along with deepest insights on topic, trends, influence, voices and more. Experienced human analysis helps turn data into action. Conversation Monitor™ provides real time listening into conversations for customer service, PR, campaign engagement, reputation management and more. Extensive cleansing technologies help ensure highest relevancy. Conversation Manager™ provides customized workflow, permission levels and more configured for specific organizational requirements to ensure relevant listening is seamlessly and effectively distributed, acted on and engaged with across organizations.

The Forrester report will be available for download from Converseon’s web site (www.converseon.com) beginning July 13, 2010.

About Converseon

Founded in 2001, Converseon is a multiple-award winning full service social consultancy that helps leading brands "join the conversation" to meet business objectives. Converseon provides the listening/engagement technologies (Conversation Miner™), organizational consulting and engagement/activation services to provide a unique "end to end" social solution for leading enterprises. Among its recognitions is the 2009 SAMMY Award for "Best Social Media Agency," a WOMMIE (for Best Word of Mouth Program), an OMMA Award among many others. Headquartered in New York, Converseon's team extends to Detroit, San Francisco, London, Switzerland, Denmark and Australia. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at www.converseon.com, www.twitter.com/converseon or blog.converseon.com.