Liberty Mutual Launches “Responsibility Project For the Win” Contest to Encourage Teens to Make a Difference This Summer

Young Philanthropist Walks Thousands of Miles, Inspires Others to “Do the Right Thing”

BOSTON--()--Summer break is a time for teens to have fun and make life-long memories. For many teens in America, this means taking the time to make a positive difference—in their communities, in their families, in their own personal lives or even in the world. This summer Liberty Mutual’s Responsibility Project is asking young adults to share how they plan to use their summer break to “do the right thing.” To help inspire youth to get involved, The Responsibility Project has partnered with young philanthropist Zach Bonner to share his story and help spread the word about the contest.

The “Responsibility Project For the Win” or “RPFTW” contest (www.responsibilityproject.com/contests/ftw) continues through August 31, 2010. Teens across the country are encouraged to enter the contest by completing an entry form and submitting an online essay of 300 words or less describing their personal “responsibility project.” Projects can include a wide variety of activities such as participating in charity events to raise funds, serving as a camp counselor or organizing community clean-ups. Entrants must be between the ages of 13 and 17 and must obtain their parent’s or guardian’s permission for contest eligibility.

Five winners, to be announced in September, will be chosen by a pre-selected panel that includes Nathan Lump, managing editor of the Responsibility Project, Liberty Mutual representatives and representatives from partners of RPFTW. On behalf of each winner, Liberty Mutual will donate $500 to an approved 501(c)(3) nonprofit organization. With the goal of sharing the inspiration and creativity of the winners, the winning entries will be featured on ResponsibilityProject.com, a site which has received more than 11 million unique viewers to date. Additionally, the winners will be invited to continue their story after the contest through a guest blog post on the Responsibility Project website.

“Liberty Mutual created ‘Responsibility Project For the Win’ with the goal of exciting and uniting America’s youth when it comes to giving back – no matter how big or small,” said Paul Alexander, senior vice president, communications, Liberty Mutual Group. “With RPFTW, Liberty Mutual hopes that kids will use their essays to share stories and inspire one another to get involved in personal and public change and growth.”

Zach Bonner has been creating positive change for nearly half of his life. In 2004, in the wake of Hurricane Charley, a then six-year-old Bonner used his red wagon to gather water and supplies for storm victims. The next year he founded the Tampa-based nonprofit Little Red Wagon Foundation (www.littleredwagonfoundation.com) to help underprivileged kids and to encourage youth to make a difference in their own neighborhoods. Bonner is currently walking thousands of miles from Jacksonville, Fla. to Los Angeles, Calif. in a “March Across America” (www.marchacrossamerica.com) to raise awareness of the 1.3 million homeless youth in America.

“I believe that kids have the real power to change the world we live in,” Bonner said. “It all started for me with a simple act of kindness. I hope kids all across the United States will get involved in this project and start making change right in their own backyards.”

Essays will be judged on creativity, adherence to topic, impact in the community and inspirational effect. The contest name captures the spirit of the competition, inspired by the fast-growing popularity of and exuberance associated with the phrase “For the Win” or “FTW” among kids and young adults.

The Responsibility Project has partnered with Beliefnet.com, a multi-faith e-community and Mom Central, a one-stop web resource dedicated to providing busy moms with smart household and parenting solutions. With the help of Beliefnet.com and Mom Central, the RPFTW contest aims to inspire kids to commit to a personal goal for themselves, for their community and “For the Win.”

About The Responsibility Project

The Responsibility Project, created by Liberty Mutual, is an organic evolution of the company’s advertising campaign that has showcased personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers. These ads featured the tagline, “Responsibility. What’s your policy?” Through The Responsibility Project, Liberty Mutual is using entertaining content, including independently produced short films, blogs, articles, advertising and television programming, as catalysts for examining the decisions that confront people trying to “do the right thing.”

The Responsibility Project’s online community launched in the beginning of 2008, and to date there have been more than 11 million unique visitors to the site. Individuals can participate in online conversations about personal responsibility and watch and discuss live-action and animated short films at The Responsibility Project Web site and online community at www.ResponsibilityProject.com.

About Liberty Mutual Group

Boston-based Liberty Mutual Group is a diversified global insurer and fifth largest property and casualty insurer in the U.S. based on 2008 direct written premium. The Company also ranks 71st on the Fortune 500 list of largest corporations in the U.S. based on 2009 revenue. As of December 31, 2009, Liberty Mutual Group had $109.5 billion in consolidated assets, $94.9 billion in consolidated liabilities and $31.1 billion in annual consolidated revenue.

Liberty Mutual Group offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire and surety.

Liberty Mutual Group (www.libertymutualgroup.com) employs over 45,000 people in more than 900 offices throughout the world.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6351339&lang=en

Contacts

Ketchum for Liberty Mutual
Caitlin Vartain, 415-984-6279
caitlin.vartain@ketchum.com

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Zach Bonner and The "Responsibility Project For the Win"

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Release Summary

This summer Liberty Mutual’s Responsibility Project is asking young adults to share how they plan to use their summer break to “do the right thing.”

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Contacts

Ketchum for Liberty Mutual
Caitlin Vartain, 415-984-6279
caitlin.vartain@ketchum.com