Boston Celtics, Boston Bruins and Digital Agency Isobar Discuss Secrets to Successful Fan Engagement at Forrester Customer Experience Forum 2010

BOSTON--(BUSINESS WIRE)--Peter Stringer, Internet operations manager for the Boston Celtics; Darrell Wood, director of interactive for the Boston Bruins and TD Garden; and executive vice president Daren Trousdell and vice president Adam Wheeler of Isobar, (http://www.isobar.com/), will be featured speakers at Forrester’s Customer Experience Forum 2010 taking place June 29-30 in New York.

“Boston Celtics, Boston Bruins and the Digital Channel: Where Unprecedented Fan Engagement Happens”

In a guest executive forum titled “Boston Celtics, Boston Bruins and the Digital Channel: Where Unprecedented Fan Engagement Happens,” the panel will discuss how two of Boston’s legendary sports brands are leveraging interactive strategies to create a powerful channel for consumer engagement, while boosting marketing and merchandising effectiveness. Attendees will learn the Celtics’ and Bruins’ strategy to engage loyal fans on their terms, how fan interaction fuels better marketing and merchandising decisions and what’s next for fan engagement -- from Facebook to FourSquare to mobile and the iPad.

The speaker session is sponsored by Isobar, a full-service digital communications agency and Aegis Media Group company. Isobar executives will be available throughout the conference at booth 28.

For more specifics on the session, visit: http://www.forrester.com/events/eventdetail?eventID=2445.

WHAT:	“Boston Celtics, Boston Bruins and the Digital Channel: Where Unprecedented Fan Engagement Happens” guest executive forum session
	Forrester Customer Experience Forum 2010
WHEN:	Wednesday, June 30, 12:00-12:30 p.m.
WHERE:	Grand Hyatt New York, New York

About Isobar North America, Inc.

Isobar is a full-service digital communications agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today's technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America's team of more than 200 digital experts have been transforming the way the world's biggest brands reach, connect and engage with consumers since the Internet's inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.