Ebay and Craigslist Face New Competition with the June 21st National Debut of Boocoo Auctions

DETROIT--(BUSINESS WIRE)--In a move that should shake up the world of online auctions and free classified ads, Royal Oak, MI-based Ranger Data Technologies, Inc. is launching Boocoo Auctions across the United States on June 21^st.

“With sellers’ fees that work out to be about 25% below the current major e-commerce sites, this should be a strong motivator to try Boocoo.com because these sellers are extremely sensitive to their own profit margins”

Since June 14^thBoocoo.com has been up and running exclusively for the readers and viewers of nearly 300 media partners that share transactional fees with Ranger Data in exchange for sustained marketing to help generate inventory, traffic, and sales. To further enhance the launch, Boocoo Auctions will waive all transaction fees for users for a minimum of two weeks.

While participating newspapers and broadcast outlets obtain a brand new revenue stream, Boocoo users will see immediate benefits as they obtain more consumer friendly options including greater local content and competitive pricing.

“With sellers’ fees that work out to be about 25% below the current major e-commerce sites, this should be a strong motivator to try Boocoo.com because these sellers are extremely sensitive to their own profit margins,” said Kip Knight, a former Vice-President of Marketing for Ebay North America and current President of Knight Vision Marketing Inc. who is also providing consulting services to Boocoo Auctions.

“Boocoo’s emphasis on local services is smart because it is a large and growing part of e-commerce,” said Knight.

Soon after the June 21^st launch, Boocoo will also offer local companies the opportunity to bid on jobs placed by consumers and businesses in the community. The service providers, (painters, carpenters, landscapers, etc.) will be able to respond to proposals from local consumers and businesses that have placed a “request for quote” on Boocoo for the service they need.

“It’s an exciting concept and one that will capitalize on the local media partners long standing relationship with service providers through their classified pages and service directories” said Tony Marsella, Ranger Data’s President and COO.

According to David White, a seller of over 20,000 internet auction items and who hosts an online auction podcast talk show, “Ebay and Beyond Basics to Business”, Boocoo Auctions is strategically positioned for success.

“Many e-commerce sites fail due to lack of exposure and advertising. With the model Boocoo.com has in place, this barrier to expansion, exposure and growth has been eliminated,” said White.

Boocoo.com will be offering more local auction transactions through the use of its media partner’s websites where users can easily access the auction site. According to a study for the Newspaper Association of America, newspaper websites attract more than one third of all internet users.

“The reach of newspapers and television in their market combined with their respective website audiences will provide the most powerful promotional platform available,” said George Willard Sr., who as the Founder, CEO, and Chairman of Ranger Data Technologies Inc. started the painstaking development of the Boocoo Auctions concept and business model five years ago.

“To design, develop, maintain, and market the website, we engaged the services of other innovative Michigan based companies who will continue to keep Boocoo on the cutting edge of auction websites,” said Willard.

Compuware Corporation, a worldwide leader in IT solution development and delivery designed the site, Brogan and Partners, a well known Detroit area marketing agency designed and executed the national promotional ads and social media marketing, Caretech Solutions of Troy, MI handles Boocoo’s hosting needs while the Detroit office of Miller Canfield handles legal affairs.