Vovici Calls on Industry to Develop Social Media Research Guidelines

Jeffrey Henning To Speak at CASRO Technology Conference

DULLES, Va.--(BUSINESS WIRE)--Vovici, the leading provider of Voice of the Customer and Enterprise Feedback Management (EFM) solutions today announced that Jeffrey Henning, founder and vice president of strategy, will speak about social media research guidelines at CASRO Technology Conference in New York City on June 3, 2010. Presentation details are as follows:

“It is clear that there is a disconnect between market researchers and Internet users. For researchers, if a consumer makes a comment about a brand on a publicly accessible website, then researching, aggregating and reporting those comments is simply secondary research”

What: “Um, We Didn’t Know You Were Listening,” a discussion of the ethics of social media research
Who: Jeffrey Henning, founder and vice president of strategy at Vovici
When: Thursday, June 3, 9:45 AM
Where: CASRO Technology Conference, Millennium Broadway Hotel, New York

Summary: Every minute consumers are having authentic conversations about brands, products and policies on Facebook, Twitter, blogs, forums and other websites. Companies can now eavesdrop and learn what individuals are really talking about, outside of the artificial settings of focus groups and web surveys. Meanwhile, text mining and social media monitoring applications are delivering all of these comments right to interested researchers in easily analyzed formats. But what do consumers think of this? Unlike with traditional ethnography, they have not given market researchers explicit permission to study them online. To explore this, Jeffrey Henning will present the results of a recent survey of 400 U.S. consumers, which identified significant differences between public and professional perceptions of privacy.

"It is clear that there is a disconnect between market researchers and Internet users. For researchers, if a consumer makes a comment about a brand on a publicly accessible website, then researching, aggregating and reporting those comments is simply secondary research,” said Henning. “For the consumer, though, this is often an invasion of privacy. These comments were directed to small audiences, but just happen to be visible to very wide audiences indeed."

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About Vovici

Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.