LOS ANGELES--()--Related Content Database (RCDb™) today unveiled a quick and easy way for consumers to buy products directly with PayPal during programming from cable television services, Blu-ray players, and other connected TV devices. RCDb demonstrated a purchase of a music soundtrack directly from a movie on demand on a cable set-top box. The user simply enters a PIN number from the TV remote control to buy and pay directly from their PayPal account.
“RCDb provides cable network operators with the fastest way to integrate leading web services like PayPal into their consumer set-top box experience”
RCDb is demonstrating the PayPal integration in the “My World, Powered by Cable” and CableNET exhibit areas during the National Cable & Telecommunications Association’s The Cable Show 2010 being held May 11-13 at the Los Angeles Convention Center.
RCDb offers communication software and data services to content owners, network service providers, and consumer electronics manufacturers. PayPal’s e-commerce capabilities are now pre-integrated for cable operators that deploy the RCDb web services platform on their networks so they can better monetize TV and movie content through the integration of established web services.
“RCDb provides cable network operators with the fastest way to integrate leading web services like PayPal into their consumer set-top box experience,” said Zane Vella, CEO of RCDb. “In conjunction with our time-based metadata, this lays the foundation for incremental revenue streams for content owners and their cable distributors.”
With more than 84 million active accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce. PayPal’s service makes it fast and easy for members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. The company's open payment platform, PayPal X, allows developers to build innovative payment applications on multiple platforms and devices.
“RCDb is leveraging our platform to bring the PayPal experience into the living room, allowing consumers to shop while they watch TV,” said Osama Bedier, PayPal’s vice president of platform, mobile and new ventures. "This is another example of how we’ve moved the wallet into the cloud and enabled customers to pay through any connected device whether it’s a laptop, mobile phone, or a set-top box.”
The demonstration is available during NCTA’s The Cable Show 2010 and at RCDb offices in Los Angeles and San Francisco.
About RCDb
Related Content Database (RCDb) provides communication software solutions and data services to Hollywood studios, network operators, and consumer electronics manufacturers. The RCDb software platform enables our customers to rapidly integrate and deploy a wide range of public and private web services to managed network set-top boxes, connected TVs, and Blu-ray discs and players. The RCDb database provides time-based metadata and services to enable monetization of digital video across multiple distribution platforms. The company also provides customer support and professional services, including development, integration, and training. RCDb Inc. has offices in San Francisco and Los Angeles.
PayPal is a trademark of PayPal, Inc. RCDb is a trademark of Related Content Database, Inc.
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