Business Wire Launches Online Press Kits with Social Media and SEO Features

Self-Service Interface Enables Event Marketers to Manage and Share Content Anywhere and Anytime

SAN FRANCISCO--()--Business Wire introduced today the Online Press Kit by Business Wire, a cost-effective search engine optimized and social media-friendly online press kit with a self-service interface designed for tradeshow exhibitors and financial conference presenters.

The Online Press Kit by Business Wire enables communications professionals to manage press kit and investor relations kit materials from an easy-to-use online platform. Users can add and delete content – including product photos and announcements, video and multimedia, presentations, case studies, white papers, fact sheets, event invites, executive directors’ biographies, and other materials – at any time. The Online Press Kit also automatically integrates breaking news releases as they are issued over the wire.

Business Wire serves more than 600 tradeshows, conferences and events a year and since 1995 has been building, hosting and providing content for tradeshow and event Online Press Centers. The Online Press Kit is the latest in-house innovation to Business Wire’s suite of tradeshow and event news services.

“With more than 60 percent market share for most major tradeshow and financial conference news releases, extending our reach into the press kit area is the logical next step in providing a complete range of communications services for event organizers and participants,” said Leon Harbar, Vice President of Tradeshows and Events. “We worked closely with event organizers and clients to fill a void in quality online press kits. Until now, companies did not have a cost-effective solution that was easy to manage, social media friendly, and search engine optimized that also included online and wire distribution.”

Business Wire’s Online Press Kit provides an efficient way for journalists, industry analysts, event attendees and other interested audiences to quickly access, download and share relevant information and receive breaking exhibitor and presenter news via Business Wire’s robust news network.

Online Press Kit by Business Wire Key Features

  • Hosted on Business Wire’s Online Press Centers
  • Online management interface to add and delete content at any time
  • Integrated into event websites
  • Sharing tools for Facebook, Twitter, LinkedIn, YouTube and other social media platforms
  • Custom URLs, keywords and tagging
  • Online Press Kit Advisory issued via Business Wire and EON: Enhanced Online News
  • NewsTrak Reach, Posting and Access measurement reports
  • EON: Enhanced Online News measurement reports
  • Archiving for one year

“In 1993, Business Wire recognized that PR and marketing professionals had unique needs in their tradeshow and conference communications efforts. We established relationships with leading event organizers and created dedicated TradeshowNews circuits and Online Press Centers specifically for exhibitors looking to communicate effectively at shows and maximize their event ROI,” said Jim Liebenau, Director of Global Event Services for Business Wire. “Current offerings in the market for online press kits have not really evolved even though technology and audience needs are changing rapidly. The Online Press Kit by Business Wire provides event organizers, exhibitors and presenters with a fully integrated platform to manage, reach and share all their content with their targeted industry and social media audiences.”

About Business Wire:

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney, and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6285619&lang=en

Contacts

Business Wire, Los Angeles
Tom Becktold, Senior Vice President, Marketing
310-820-9473, ext. 115
tradeshow@businesswire.com
http://www.businesswire.com
http://www.tradeshownews.com
http://twitter.com/tradeshownews
http://www.facebook.com/TradeshowNews

The Online Press Kit by Business Wire (Graphic: Business Wire)

The Online Press Kit by Business Wire (Graphic: Business Wire)

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Business Wire Launches Online Press Kits with Social Media and SEO Features

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Contacts

Business Wire, Los Angeles
Tom Becktold, Senior Vice President, Marketing
310-820-9473, ext. 115
tradeshow@businesswire.com
http://www.businesswire.com
http://www.tradeshownews.com
http://twitter.com/tradeshownews
http://www.facebook.com/TradeshowNews