Darlene Webb Named Business Wire's Country Manager, Canada

TORONTO--(BUSINESS WIRE)--Darlene Webb, a corporate communications executive with previous experience in the commercial news wire industry, has been named Business Wire's Canada country manager, Gregg Castano, company president, announced today.

“We have ambitious plans to significantly grow our market share in Canada, and we are confident that Darlene has the leadership skills and product knowledge to help us meet our goals”

In her new role, Webb will direct the company's nationwide sales, editorial and media relations activities. Webb will be based in Toronto, where the company maintains a full-service office. Additionally, Business Wire has a sales office in Calgary.

A native of Ontario, Webb has worked with both small and large-cap public companies in a cross-section of industries, including RBC and Laidlaw. Her industry experience includes selling PR/IR communication services to companies and agencies.

"We have ambitious plans to significantly grow our market share in Canada, and we are confident that Darlene has the leadership skills and product knowledge to help us meet our goals," said Castano in making today's announcement. "Business Wire has a major competitive advantage in terms of its global reach and technology leadership, including its in-house XBRL capabilities. Darlene will clearly differentiate our unique value proposition in the marketplace."

Business Wire, which established a direct presence in the Canadian market in January 2008, is a TSX-sanctioned disclosure service provider. The company's distribution network is anchored by Canwest News Service, and includes prominent placement on financialpost.com and canada.com, among other Canwest media properties that exclusively showcase Business Wire content.

Additionally, Business Wire's proprietary news delivery platform, NX, which ensures simultaneous, real-time delivery of market-moving information, was awarded a patent by the Canadian Intellectual Property Office in June 2009. NX previously was awarded a United States patent, and is patent-pending in the European Union.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

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