BOSTON--(BUSINESS WIRE)--“The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products” by Joan Schneider and Julie Hall seeks to help marketers and brand managers improve upon the success of new product launches in a marketing environment that produces an increasing number of new barcodes each year, with an overall new product failure rate of 75-90%.
Authors Schneider and Hall draw upon decades of experience launching new products and showcase real world strategies and tactics used in highly effective product launches. “The NEW Launch Plan” is replete with case studies from brand managers on the front lines of the battle for market share, and demonstrates how creative, integrated marketing ideas fuel and sustain launch success. The book highlights how Burger King turned ordinary apples into a healthy eating sensation for moms and kids, explores how Bud Light Lime became a “home run” product for Anheuser-Busch, and how Stephen Colbert’s appearances for and participation in the USO brought unprecedented exposure that helped achieve the nonprofit’s goals.
“The NEW Launch Plan” builds on eight years of research, knowledge and data compiled from the annual Most Memorable New Product Launch Survey (MMNPL), which polls more than 1,000 U.S. consumers online each year to uncover consumer purchasing behavior and trend information, as well as identify the most memorable new product launches of the year.
“In today’s always on, YouTube-infested, Twitter-centric world, it’s much tougher to launch a new product than even a few years ago,” said David Meerman Scott, author of “The New Rules of Marketing & PR.” “If you’re ready to launch a new consumer product into the national market, ‘The NEW Launch Plan’ is your blueprint for success.” Al Ries, author of “War in the Boardroom”, calls Schneider and Hall’s book “a particularly valuable guide in this era of social media,” and Phil Lempert, The Supermarket Guru, hails it as a “must read bible for every marketer.”
Designed as a roadmap for marketers, business professionals, entrepreneurs and public relations professionals, “The NEW Launch Plan” is particularly useful for navigating the uncharted and often professionally challenging territory of new product launch marketing. It offers a numbered catalog of 152 axioms and insights, organized into engaging and relevant chapter topics such as “The Ever-Changing Launch Environment,” “Real World Launch Tactics,” and “Social Media: Redefining How Consumers Engage with New Products.”
“The NEW Launch Plan” reinforces the idea that with the Web and social media, it’s no longer B2B or B2C, it’s B2E – Business to Everyone. The book also explores how companies are implementing innovative new launch ideas and strategies from all stakeholders, including suppliers, technology and media companies, and especially consumers.
“The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products” is available at BNPmedia.com and at Amazon.com; written by Joan Schneider and Julie Hall; BNP Media; Hard cover; Nonfiction; $34.95 U.S.; $37.92 CAN; ISBN: 978-0-615-32678-8.
About the Authors:
Joan Schneider is the president and creative director of Schneider Associates, a marketing communications agency and member of Worldcom, specializing in Launch Public Relations®. Joan is also the author of “New Product Launch: 10 Proven Strategies.”
Julie Hall, executive vice president and partner at Schneider Associates, oversees the Consumer Group and brings a broad range of expertise in brand and integrated marketing in the consumer product and packaged goods categories.
Joan Schneider and Julie Hall are experienced speakers who have made presentations on launch at conferences and before corporate executive groups nationwide, including new product launch conferences in Australia and New Zealand, The Top Gun Conference, Harvard Business School Alumni Association, the Ad Club of Boston, Boston University College of Communications, and Emerson College; and at corporations such as 3M, Dupont and General Motors.
About Schneider Associates and Launch Public Relations®:
Now celebrating its 30th anniversary, Schneider Associates (SA) is a full service public relations and marketing communications firm that specializes in Launch Public Relations® - a proprietary method of launching products, services, companies and communities. A member of Worldcom Public Relations Group, SA brings its marketing communications skills to launching new products and revitalizing icon products. Schneider Associates’ team of public relations, marketing communications, social media, video and graphic design professionals provide agency services that include social media, messaging, creative services, media training, special events, crisis communications and spokesperson training. For more about Schneider Associates, visit www.schneiderpr.com, or for more about Launch Public Relations®, visit www.launchpr.com.
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