LucidMedia Partners with Click Forensics to Enhance Demand-Side Platform and Increase Traffic Quality in Real-Time Bid Markets

RESTON, Va.--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), the optimized demand-side platform (DSP) with integrated real-time bidding (RTB), announced today that it has partnered with Click Forensics (www.clickforensics.com), a leading provider of online advertising verification solutions, to increase traffic quality across real-time bid markets for interactive advertising agencies using LucidMedia DSP™.

“LucidMedia has a forward-thinking approach to RTB that aligns well with our own philosophy of ensuring that advertisers and agencies get what they pay for. We’re now doing for the display advertising market what we have done in the cost-per-click (CPC) space for years—scoring, auditing and improving traffic quality.”

Under the partnership, LucidMedia will incorporate Click Forensics audience and ad verification technology into LucidMedia DSP™ giving interactive agencies easier access to enhanced click fraud detection in real-time through their pioneering demand-side platform. Agency clients and their direct response (DR) and brand advertisers can now filter low-quality traffic and focus on inventory with the highest likelihood of conversion. Through the partnership, agency clients will immediately benefit from improved conversion rates and a greater return on investment from the optimized inventory.

“Combining the scale and performance of our DSP with the traffic quality management of Click Forensics was the next logical step for LucidMedia,” said Ajay Sravanapudi, Founder and CEO of LucidMedia Networks, Inc. “We are responding to our clients’ growing need for robust discrepancy management and reconciliation by integrating Click Forensics click quality scoring and campaign verification solution. We recognize that Click Forensics leads the industry in this regard and we found its approach fits perfectly with our real-time inventory acquisition strategy and page-level transparency. We are processing 4 billion impressions every day through our platform, and pioneering new capabilities in the emerging DSP space helps us keep up with the growing client demand for deeper insight into inventory availability, brand safety, and performance.”

Click Forensics is the clear leader in search advertising audience verification and is uniquely positioned to bring additional transparency and optimization to the LucidMedia demand-side platform with real-time bidding (RTB). Over the past four years the company has amassed data on billions of clicks and ad impressions, which it uses to develop sophisticated machine-learning algorithms that discover click fraud, malware sources and botnets; filter unwanted audiences; and measure the value of audiences that view ads. In February Click Forensics announced a new platform for display advertising designed to meet the scalability and performance demands of real-time impression filtering and verification.

“We’re thrilled to be working with LucidMedia to bring necessary transparency to the world of real-time bidding and open ad exchanges,” said Paul Pellman, CEO of Click Forensics, Inc. “LucidMedia has a forward-thinking approach to RTB that aligns well with our own philosophy of ensuring that advertisers and agencies get what they pay for. We’re now doing for the display advertising market what we have done in the cost-per-click (CPC) space for years—scoring, auditing and improving traffic quality.”

About LucidMedia

LucidMedia Networks, Inc. (www.lucidmedia.com) is a demand-side display ad management and targeting platform that delivers optimized, direct response and brand advertising campaigns to interactive agencies. LucidMedia DSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available as a managed service to interactive agencies and their brand advertisers. LucidMedia DSP employs an easy-to-use and secure agency interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes 4 billion ad impressions every day for hundreds of major brand advertisers.

About Click Forensics, Inc.

Click Forensics® is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Progressive Insurance, GenieKnows, Adknowledge, eZanga, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at http://www.ClickForensics.com.