NEW YORK--()--Business Wire’s free award-winning webinar series features three webinars in the next month aiming to help professional communicators get the most out of their press release efforts. All webinars are FREE.
“The press release continues to work overtime as a media relations, social media, and search tool”
“The press release continues to work overtime as a media relations, social media, and search tool,” said Monika Maeckle, Vice President of New Media for Business Wire. “With all that multi-tasking, professional communicators need to make sure they leverage each release to get the best results. Our webinars hope to help with that.”
The free webinars, attended by thousands of professional communicators each year, are archived at Business Wire’s website.
Business Wire’s upcoming webinar schedule follows:
Wednesday, March 31, 2010
Search Engine Optimization for your Press Release
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar, we'll show you how to apply Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools. This is a practical session on maximizing your press releases' chances of being found, seen and shared online.
Hosts:
Joseph Miller, EON Product Manager
Clint Howell, Senior Account Executive and New Media Specialist, Business Wire
RSVP: https://www1.gotomeeting.com/register/670590153
Thursday, April 15
Media Monitoring: Putting Press Release Performance in Context
10 AM Pacific / Noon Central / 1 PM Eastern
Join us for a discussion of ways to measure press release ROI. We'll review ways to monitor news and consumer discussion, provide strategies to evaluate which methods best suit your organization, and even provide a tour of Business Wire's media monitoring solution, NewsTrak Clips.
Hosts:
Sandy Malloy, Senior Information Specialist, Business Wire
William J. Comcowich, CEO, CyberAlert Inc.
RSVP: https://www1.gotomeeting.com/register/465510392
Thursday, April 29
Press Releases and Twitter: What to Expect When you Tweet Your News Release
10 AM Pacific/ Noon Central / 1 PM Eastern
With more than 600 tweets per second, this discussion of the ups and downs of using Twitter to augment your press release efforts is especially timely. Join us as we share tips, “twicks” and even a case study or two.
Hosts:
Monika Maeckle, Vice President of New Media for Business Wire
Joseph Miller, EON Product Manager
RSVP: https://www1.gotomeeting.com/register/356529408
To listen to archived webinars, click on the links below.
Search Engine Optimization for Your Press Release
Social Media and Public Companies: What to Do?
http://bizwire.pr/socmedpubcos
To Tweet or Not To Tweet Your Press Release
Case Study Insider: Behind the Scenes of Successful Press Releases
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
Facebook
Twitter
LinkedIn
Delicious
Reddit
StumbleUpon
Digg
MySpace
Newsvine
Google Bookmark
Yahoo! Bookmark
Email
Email 
