Hilton HHonors Surpasses 25 Million Members

MCLEAN, Va.--(BUSINESS WIRE)--Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of hotel brands, announced today that it has surpassed a record 25 million members. This record number of member enrollments was recently reached with the help of the more than 2 million new members who joined the HHonors program in 2009 – the largest enrollment year in the program’s history. Additionally, Hilton HHonors enrollment during January and February 2010 increased more than 19 and 18 percent, respectively, over 2009 enrollment levels. These are the highest enrollment levels for the program during the months of January and February within the last five years.

“The fact is that Hilton HHonors has long enjoyed the highest value for free night awards among major programs”

Known as the loyalty program where members can earn Points & Miles for the same stay, as well as enjoy hotel rewards with No Blackout Dates or capacity controls on all standard rooms, Hilton HHonors has benefited from a long history in offering exemplary customer service and free night stays to millions of business and leisure travelers. Even during recessionary times, Hilton HHonors rewarded members with 13 percent more free nights in 2009 compared to 2008 – totaling almost 10,000 free nights per day.

Hilton HHonors is engaging new members and keeping loyal members in record numbers. For example, Peter Strand, Director of Franchise Development for Prudential Real Estate and decade-long Hilton HHonors member, travels for business at least two nights a week and remains a loyal member because of Hilton Worldwide’s convenient property locations and consistency, as well as having the ability to redeem points for family leisure travel with No Blackout Dates.

“I trust Hilton Worldwide properties because they are consistent, comfortable, clean and professional,” said Strand. “Knowing how the franchise business works, I experience a high-level of consistency from Hilton Worldwide hotels that I haven’t experienced in other hotel chains whether I’m traveling for business or for my son’s ski racing competitions.”

With more than 3,500 hotels in 81 countries across 10 brands including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations, Hilton Worldwide’s span of hotel brands ensures travelers can find a hotel for any business or vacation occasion.

Currently, Hilton HHonors is encouraging members to take advantage of its “Have a Night on Us” promotion, which allows members to earn one free night stay for every four stays from now until March 31, 2010 at any of the more than 3,500 participating hotels worldwide. This offer follows the successful “Pick a Promotion” in the fourth quarter 2009 that offered members the opportunity to collect double points for all stays in the period or earn 25,000 points for staying four times.

“The fact is that Hilton HHonors has long enjoyed the highest value for free night awards among major programs,” said Randy Petersen, Editor and Publisher of InsideFlyer, in the March 2010 issue of the magazine.

Hilton HHonors’ record enrollment follows a number of customer service awards for Hilton Worldwide over the last year. In February, Hilton Worldwide won the People's Choice Stevie® Award for Sales & Customer Service – Favorite Customer Service in Leisure and Tourism. The Hilton brand also received the Reader’s Choice for “Best in Business Travel” and “Best Hotel WebSite” by Business Traveler magazine as well as “Best Hotel for Meetings” and “Best Hotel for Business Services” by Executive Travel Leading Edge Awards in 2009.

Hilton HHonors members enjoy staying at award-winning brands in desirable destinations spanning 81 countries around the globe. With more than 3,500 participating hotels and 585,000 rooms, HHonors members can almost always find a hotel that meets their travel needs. To view all of Hilton HHonors’ current offers or to become a member, visit HiltonHHonors.com.

About Hilton HHonors

Hilton HHonors is an esteemed guest reward program that gives frequent travelers a fast way to earn the rewards they want most. It is the only guest reward program to offer Points & Miles and No Blackout Dates with no capacity controls at more than 3,500 hotels. Members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. In addition to redeeming HHonors points for complimentary nights, Hilton HHonors members can also redeem points for merchandise, vacation packages, unique experience rewards and more. Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

For more information about the company, please visit www.hiltonworldwide.com.