INQ, who pioneered the development of social mobiles, has linked up with Aircel to launch its innovative range of mobile phones in India.
The phones will be available in over 5,000 outlets, and Aircel are supporting the launch with a high-profile campaign fronted by cricket legend and company ambassador, M.S. Dhoni.
INQ is a new brand that is backed by Hutchison Whampoa. The company's vision is to make the mobile phone the centre of anyone's internet experience.
The company, based in London, has already shaken up the mobile world by reinventing the internet experience on a mobile. INQ was first to develop a mobile dubbed the 'Facebook phone' and scooped the prestigious ’Best Mobile Handset’ award at the GSMA event in Barcelona last year. Many of the larger, traditional phone makers have since followed suit but have failed to offer the depth of experience to rival INQ.
"There are many imitators. But INQ did it first, and does it best. This is about the real deal," says INQ CEO Frank Meehan.
"We believe the Indian youth want it all - and why not? They want an upmarket product, from a brand that understands their point of view, at a price that's within their grasp. That's INQ."
"Aircel are about innovation so they were the right partner for us in India. They see the future and know that for the bulk of India's youth - the centre of their internet experience will be on mobile."
The INQ Mini 3G and the INQ Chat 3G are the latest phones from INQ and both will be available in India.
The INQ Mini 3G is a slimline mobile, the INQ Chat 3G is a qwerty device. Both multi-task and allow users to switch between applications and their built-in Facebook camera with just one click.
About INQ Mobile
INQ Mobile is pioneering the development of Social Mobiles as part of its commitment to making the mobile the centre of your web experience. The company was founded to address a growing need among operators across the world for advanced mobile internet handsets for the mass market that drive data revenue, minimize subsidies and minimize network load. INQ draws on the strengths of its parent company, Hutchison Whampoa, which made an early investment in global 3G networks. For more information visit: www.inqmobile.com or follow us on Twitter @inqmobile.