Florida Students Apply Artistic Talent to Message on Safety Belts

LAKELAND, Fla.--(BUSINESS WIRE)--Thousands of students in Florida believe that safety belts save lives and dozens of them throughout the state captured their artistic vision of how that happens when they entered GEICO’s annual Safety Belt Poster and Video Contest.

“We’re so pleased to see that so many students are well aware of that and are eager to promote that idea through their art.”

One of those students, Michael Franck of Miami-Dade County, even turned out to be a national grand prize winner in this year’s competition and earned a cash award for himself in the computer-generated category.

“Florida’s Click It or Ticket campaign that’s going on right now emphasizes how important wearing safety belts is,” said George Rogers, GEICO’s regional vice president in Lakeland. “We’re so pleased to see that so many students are well aware of that and are eager to promote that idea through their art.”

Franck used his graphic design skill to create a poster depicting a seat belt angel with outstretched wings. His poster stood out in the computer-generated category with the most clear and focused message of safety.

GEICO (Government Employees Insurance Company) – as part of Berkshire Hathaway – is the third-largest private passenger auto insurer in the United States*. GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), boats, homes, apartments and mobile homes. Commercial auto insurance and personal umbrella protection and life insurance are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.

*A.M. Best 2008 market share data