March Webinars from CompTIA Focus on IT Market Trends, Lead Generation Strategies

Free educational programs targeted at technology resellers and solution providers

OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--Free webinars on business trends in the information technology (IT) market and on winning lead generation strategies are available in March from CompTIA , the leading trade association for the world’s IT industry.

“Developing an Effective Lead Generation Program: A Reseller Tells What Really Worked”

On Thursday, March 11, CompTIA presents “Leveraging Trends in the Channel World to Grow Your Business in a Financial Recovery Environment” at 1 p.m. CST.

Rauline Ochs, senior vice president and general manager with the Institute for Partner Education & Development and a leading authority on the IT marketplace, will share insights on current trends in the IT channel and their implications for technology companies. She’ll also offer a few predictions and identify the top three actions technology businesses can take to position themselves for future growth and expansion in the current volatile economy.

Also in March, CompTIA will offer the webinar “Developing an Effective Lead Generation Program: A Reseller Tells What Really Worked” at 1 p.m. CDT Tuesday, March 23.

Gary Pica, president, TruMethods, and a pioneer in the managed services field, will share the key ingredients that revolutionized his business. Pica will discuss his "FormulaWon" method, which helped his managed services business grow into a multimillion-dollar success, with more than 7,000 end points under management. Webinar attendees will learn how to leverage effective leadership, packaging, pricing, sales process and performance tracking to grow their business.

Both CompTIA webinars are free, but registration is required. For more information, visit http://www.comptia.org/events/webinars/upcoming.aspx.

About CompTIA

CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, please visit www.comptia.org.