Zacks.com Featured Expert Kevin Matras Highlights: Tempur-Pedic Int'l Inc., Whirlpool Corp., Rogers Communications, Inc., ON Semiconductor Corp. and EnerSys

CHICAGO--(BUSINESS WIRE)--Kevin Matras explains why monitoring your stocks is as important as picking them. Stocks in this week’s article include Tempur-Pedic Int'l Inc. (NYSE: TPX), Whirlpool Corp. (NYSE: WHR), Rogers Communications, Inc. (NYSE: RCI), ON Semiconductor Corp. (Nasdaq: ONNN) and EnerSys (NYSE: ENS).

Screen of the Week written by Kevin Matras of Zacks Investment Research:

There's no particular magic in making money (or keeping it), just good old-fashioned common sense. The trick is exercising it!

Deciding on what stocks to get into is, of course, important. But once you're in, it doesn't mean your work is over. Whatever your stocks are, whether they be actual holdings or stocks you're considering, don't stop monitoring the fundamentals of those stocks.

For instance, let's say that you use the Zacks Rank as a timing indicator and you look at the Zacks #1 Rank List for immediate movers. If in a few weeks, earnings estimates are moving down and Zacks ranks it a Zacks #4 ('sell') Rank, take note and consider dumping it. Sure it was a Zacks #1 ('strong buy') Rank, but it's not a Zacks #1 Rank anymore.

Think about it, if you never would have gotten into a Zacks #4 Rank in the first place, why would you now want to hold onto one?

That's using your common sense.

And don't convince yourself to hang onto your losers either. If a company reported bad earnings and the stock is down –8% to -10% against you, get out. Don't let your love of a stock (or denial) ruin your portfolio. If you get out and it zips back up, you can always get back in if you want. But if it keeps going down, you're just losing more and more money.

So once you've found the items that have proven to work well for you in picking profitable stocks, be sure to monitor those values. And if they no longer meet the winning criteria, get rid of them fast and find new ones that do.

For the rest of this Screen of the Week article, please visit Zacks.com at: http://www.zacks.com/commentary/13791/

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Disclosure: Officers, directors and/or employees of Zacks Investment Research may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. An affiliated investment advisory firm may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material.

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