Barbie® Unveils Her Next Careers as Chosen by Consumers

Three Barbie® Photos Available on Business Wire's Web Site and AP PhotoExpress

NEW YORK (February 12, 2010) – Barbie(R) unveiled her 125th and 126th careers today, kicking off the 2010 American International Toy Fair and a year-long, global brand initiative to inspire girls of all ages. For the first time ever, Barbie(R) called on the world to help her select her next career. More than half a million votes were cast, and girls selected News Anchor Barbie(R) as Barbie(R) doll's next career. While girls selected News Anchor, the popular vote went to Computer Engineer. Both dolls will hit stores in Fall 2010 and are available for presale now at www.mattelshop.com. (Photo courtesy of Mattel)

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Toy Fair 2010

NEW YORK--()--Mattel (NASDAQ:MAT):

PHOTO CAPTION 1: BARBIE® UNVEILS 125th AND 126th CAREERS

(Photo courtesy of Mattel)

NEW YORK (February 12, 2010) – Barbie® unveiled her 125th and 126th careers today, kicking off the 2010 American International Toy Fair and a year-long, global brand initiative to inspire girls of all ages. For the first time ever, Barbie® called on the world to help her select her next career. More than half a million votes were cast, and girls selected News Anchor Barbie® as Barbie® doll’s next career. While girls selected News Anchor, the popular vote went to Computer Engineer. Both dolls will hit stores in Fall 2010 and are available for presale now at www.mattelshop.com.

PHOTO CAPTION 2: NEWS ANCHOR BARBIE®

(Photo courtesy of Mattel)

NEW YORK (February 12, 2010) – Barbie® unveiled her 125th career at the 2010 American International Toy Fair. For the first time ever, Barbie® called on consumers to vote for her next career – girls selected News Anchor and the popular vote went to Computer Engineer. News Anchor Barbie® doll will be available on store shelves this Fall, debuting in a pink suit with black accents, news folder, camera and a microphone with the “B News” logo. Both dolls are available for presale now at www.mattelshop.com.

PHOTO CAPTION 3: COMPUTER ENGINEER BARBIE®

(Photo courtesy of Mattel)

NEW YORK (February 12, 2010) – Kicking off a year-long, global brand initiative to inspire girls of all ages, Barbie® unveiled her next career today at the 2010 American International Toy Fair. For the first time ever, Barbie® called on consumers to help her select her next career. After more than a half million votes were cast, Computer Engineer Barbie® topped the popular vote, while girls selected News Anchor as Barbie doll’s next career. Computer Engineer Barbie® is set to debut this winter, featuring a binary code patterned T-shirt and all of the latest gadgets including a smart phone, Bluetooth headset and laptop travel bag. Both dolls are available for presale now at www.mattelshop.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6177913&lang=en

Contacts

for Mattel
Angela Fernandez, 310/584-8340
angela.fernandez@ketchum.com

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Contacts

for Mattel
Angela Fernandez, 310/584-8340
angela.fernandez@ketchum.com