Retailers Prepare to Use Videos to Market Online with Gen2Media's Online Video Platform: Reports Indicate That up to 24% of Shoppers Purchase after Watching an Online Video about a Product

ORLANDO, Fla.--()--Gen2Media Corporation (OTCBB:GTWO), an innovative video technology company offering an Online Video Platform, video production and online video advertising, reports the Company is preparing retailers to use online video to market on the web.

“Since reports indicate that up to 24% of shoppers are making an online purchase as a result of watching an online video about a product, we are helping retailers position themselves to leverage online video. We are contracted with Mega-retailer Foot Locker to power Foot Locker’s Online TV on Footlocker.com as an educational and entertainment tool. As with Foot Locker, we expect to showcase for our retail clients custom video programming and digital advertising especially created to appeal to the millions of shoppers that frequent retailers’ sites each month,” states Mary Spio, President, Gen2Media Corporation.

“According to recent news, an astounding 33.2 billion videos were viewed online in December alone with nearly 178 million viewers watching an average of 187 videos per viewer. We believe people are expecting videos when they visit online retailers. Considering this demand for videos, every retailer should have video properly integrated into their website. It appears that online video is proving to be the most effective way to drive sales,” continues Spio.

From interactive overlays featuring product information and call-to-action, branded how-to content, social media integration to rich media and standard ads; Gen2Media’s platform offers retailers highly engaging solutions to reach and engage their audience. Gen2Media owns a proprietary video delivery platform for social content syndication across the web and on other platforms. Gen2Media’s award winning production team has created content for the most recognizable brands and celebrities. The newly released Version 2 of Gen2Media has applications that were created with specific features such as player theming to help retailers with product demonstrations. Retailers with multiple categories can use Gen2’s dynamic video content libraries to easily classify and integrate video into appropriate portions of their websites.

About Gen2Media Corporation

Gen2Media Corporation is a video technology company that provides the best-in-breed Online Video Platform, video production and advertising on its Online Video Network that reaches over 10 million visitors monthly. Gen2Media has earned the trust of a growing customer base including advertising agencies, iconic artists, media companies, organizations, businesses, and national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more. Gen2Media’s Online Video Publishing Technology enables firms to easily create, deliver and monetize video and advertising. The Company has offices in New York City and Orlando. For more information, please visit www.Gen2Media.com.

Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933.

See www.Gen2Media.com for a full safe harbor disclosure statement.

Contacts

For Gen2Media Corporation
Emerson Gerard Associates
Jerry Jennings, 561-881-7318
mediareply@emersongerard.com

Release Summary

Retailers prepare to use videos to market online with Gen2Media's Online Video Platform: Reports indicate that up to 24% of shoppers purchase after watching an online video about a product.

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Contacts

For Gen2Media Corporation
Emerson Gerard Associates
Jerry Jennings, 561-881-7318
mediareply@emersongerard.com