Zynga Acquires Social Game Developer Serious Business

SAN FRANCISCO--(BUSINESS WIRE)--Zynga, the leading social games provider, today announced it has signed an agreement to acquire Serious Business, creators of social games on Facebook. The deal will enhance Zynga’s mission to build world-class games that connect people to one another.

“We are impressed with Serious Business’ entrepreneurial attitude, speed, and innovation in developing social games and welcome them to our team.”

Serious Business will bring many of the innovations they have developed, to games played by Zynga’s 60 million daily active users. As part of the agreement, employees of Serious Business will join Zynga at the company’s headquarters in San Francisco’s Potrero Hill. Financial terms of the acquisition were not disclosed.

"We’re very excited to gain an experienced team that is committed to building social games," said Vish Makhijani, chief operating officer at Zynga. “We are impressed with Serious Business’ entrepreneurial attitude, speed, and innovation in developing social games and welcome them to our team.”

About Zynga

Zynga has over 235 million monthly active users playing its games. These games include FarmVille, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille and PetVille, which are available on Facebook, MySpace, MSN Games, Tagged, Bebo, Friendster, Yahoo! and the iPhone. For more information, please visit www.zynga.com and www.zynga.org.