I-play Announces Strong Support for Android

NEW YORK & LONDON--(BUSINESS WIRE)--Oberon Media, the world's leading multi-platform casual games company, today announced its strong support of Android. Through its publishing division, I-play, the company has planned a full lineup of compelling games for Android™-powered mobile devices for 2010. In addition to debuting beloved I-play franchises including Fast & Furious, Deal or No Deal and Bubble Town on a new platform, Oberon will continue to differentiate itself in the Android Market with the integration of connected social and micro-transaction features into its Smartphone games.

“We will be ramping up our focus on the Smartphone market in 2010, especially on Android. This promising platform has a potential for a wide reach and a user-friendly, high-quality, socially-connected gaming experience, that will ensure that the Android market continues to grow for a very long time.”

“I-play has been providing high-end gaming content for mobile devices since the creation of this genre,” said Keith Adair, Global VP Sales & Marketing, Mobile at I-play. “We will be ramping up our focus on the Smartphone market in 2010, especially on Android. This promising platform has a potential for a wide reach and a user-friendly, high-quality, socially-connected gaming experience, that will ensure that the Android market continues to grow for a very long time.”

I-play is announcing an initial lineup of games that features titles based on ever-popular franchises including: Deal or No Deal: Around the World, Bubble Town 2, Turbo Subs, Paradise Quest, Artist Colony, and Fast & Furious: Adrenaline. The company has strong relationships with the same wireless carriers, handset manufacturers and distribution partners as Android, which enables them to maximize the value for the consumer.

I-play is well known in the industry for creating top-quality games and will continue to take this level of quality to Android while leveraging the innovative platform and hardware. Each Android game will contain high-quality graphics and gameplay and I-play will be introducing social and micro-transaction features that will allow the user to enjoy and share the experience anywhere and anytime.

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, creates and distributes games featuring top brands including Centipede(TM), Missile Command(R), Asteroids(TM), Monopoly(R), Scrabble(R), Boggle(R), and Yahtzee(TM). I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Verizon, Yahoo!, Electronic Arts, Orange France and NHN. The Game Center combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.