The Nielsen Company and Billboard’s 2009 Canadian Industry Report

TORONTO--(BUSINESS WIRE)--Nielsen SoundScan Canada, the entertainment industry’s data information system that tracks unit point-of-purchase sales of recorded music product, and Nielsen BDS, the music industry’s leading music performance monitoring service - which power the Billboard charts - have announced their 2009 Canadian calendar year sales and airplay monitoring data, for the 52-week period January 5, 2009 through January 3, 2010.


TOTAL ALBUM SALES (1/5/09 – 1/3/10)				OVERALL ALBUM SALES (1/5/09 – 1/3/10)
(INCLUDES CD, CS, LP, DIGITAL ALBUMS – IN MILLIONS)				(ALL ALBUMS & TRACK EQUIVALENT ALBUMS - IN MILLIONS)

UNITS SOLD	2009	2008	% Chg.	UNITS SOLD	2009	2008	% CHG.
	35.1	35.9	-2.2%		40.8	40.0	2.0%


DIGITAL TRACK SALES				HOLIDAY SEASON ALBUM SALES (11/09/09 – 12/27/09)
(1/5/09 – 1/3/10 - IN MILLIONS)				(PHYSICAL & DIGITAL ALBUM SALES DURING HOLIDAY SEASON - IN MILLIONS)

UNITS SOLD	2009	2008	% Chg.	UNITS SOLD	2009	2008	% Chg.
	56.3*	40.7	38.3%		9.0	9.3	-3.2%


DIGITAL ALBUM SALES (represents % of total album sales)				PHYSICAL ALBUM SALES (1/5/09 – 1/13/10 – In Millions)
(1/5/09 – 1/3/10 - IN MILLIONS)

UNITS SOLD	2009	2008	% CHG.	UNITS SOLD	2009	2008	% CHG.
	4.78*	3.36	42.3%		30.3	32.5	-6.7%


2009 GENRE ALBUM SALES REPORT				CURRENT VS. CATALOG ALBUM SALES
(1/5/09-1/3/10 – IN THOUSANDS)				(1/5/09-1/3/10: IN MILLIONS)

Genre	2009	2008	% Chg.	Overall Albums	2009	2008	% Chg.
Alternative	6,108	6,670	-8.4%	Current	23.4	23.5	-0.4%
Classical	1,405	1,340	4.9%	Catalog	11.7	12.4	-6%
Country	2,990	2,687	11.3%	Deep Catalog	9.6	9.1	5%
Jazz	1,319	936	40.9%
Metal	3,377	4,338	-22.2%	Physical Albums:	2009	2008	% Chg.
R&B	2,918	3,014	-3.2%	Current	20.5	21.5	-5%
Rap	1,876	1,601	17.2%	Catalog	9.8	11.0	-11%
				Deep Catalog	8.2	8.1	1%
(Note: Titles may appear in more than one genre.)
				Digital Albums:	2009	2008	% Chg.
				Current	2.9	2.0	45%
*Denotes a Nielsen SoundScan sales record				Catalog	1.9	1.4	36%
				Deep Catalog	1.4	1.0	40%


2009 YEAR-TO-DATE RECORD COMPANY MARKET SHARE (12/29/08 - 1/3/10)
(reflects the market share for the entire entity including sub-distributed companies for the 53 week year)

TOTAL ALBUMS (Catalog & Current Titles)			CURRENT ALBUMS			CATALOG ALBUMS
	2009	2008		2009	2008		2009	2008
UMG	38.02%	38.72%	UMG	39.12%	39.39%	UMG	35.81%	37.44%
SME	20.23%	19.32%	SME	19.37%	18.33%	SME	21.98%	21.24%
WMG	14.25%	14.27%	WMG	13.69%	14.24%	WMG	15.38%	14.33%
EMI	9.56%	10.26%	EMI	8.50%	9.59%	EMI	11.70%	11.53%
OTHERS	17.93%	17.43%	OTHERS	19.33%	18.46%	OTHERS	15.13%	15.46%


DIGITAL ALBUMS (Catalog & Current Titles)			DIGITAL TRACKS
	2009	2008		2009	2008
UMG	34.89%	34.20%	UMG	32.10%	32.80%
SME	16.62%	16.16%	SME	19.74%	19.83%
WMG	16.12%	16.40%	WMG	16.82%	22.60%
EMI	11.44%	13.29%	EMI	8.71%	9.07%
OTHERS	20.93%	19.94%	OTHERS	21.40%	15.70%


BILLBOARD’S TOP SELLING ALBUMS & ARTISTS, BASED ON NIELSEN SOUNDSCAN DATA
*for the 2009 Calendar Year

2009 TOP TEN SELLING ALBUMS			2009 TOP TEN SELLING ARTISTS
(from 12/29/2008-1/3/2010)			(based on Album sales from 12/29/2008-1/3/2010)

	Title/Artist	Units Sold		Artist	Units Sold
1	I Dreamed A Dream/ Susan Boyle	319,000	1	Michael Jackson	651,000
2	Fame/ Lady Gaga	315,000	2	Michael Buble	414,000
3	E.N.D. (Energy Never Dies)/ Black Eyed Peas	302,000	3	Lady Gaga	390,000
4	Crazy Love/ Michael Buble	290,000	4	Beatles	347,000
5	Fearless/ Taylor Swift	242,000	5	Susan Boyle	319,000
6	My Christmas/ Andrea Bocelli	228,000	6	Black Eyed Peas	316,000
7	Fais-Moi De La Tendresse/ Ginette Reno	209,000	7	Johnny Reid	297,000
8	Only By the Night/ Kings Of Leon	204,000	8	Taylor Swift	288,000
9	Dark Horse/ Nickelback	199,000	9	Kings Of Leon	266,000
10	Relapse/ Eminem	195,000	10	Andrea Bocelli	264,000


2009 TOP TEN SELLING DIGITAL TRACKS			2009 TOP TEN SELLING DIGITAL SONGS
(12/29/2008-1/3/2010)			(combines all versions of the same Song: 12/29/2008-1/3/2010)

	Title/Artist	Units Sold		Title/Artist	Units Sold
1	I Gotta Feeling/ Black Eyed Peas	342,000	1	I Gotta Feeling/ Black Eyed Peas	344,000
2	Right Round/ Flo Rida feat. Ke$ha	260,000	2	Right Round/ Flo Rida feat. Ke$ha	263,000
3	Boom Boom Pow/ Black Eyed Peas	251,000	3	Boom Boom Pow/ Black Eyed Peas	261,000
4	Fire Burning/ Sean Kingston	201,000	4	Poker Face/ Lady Gaga	206,000
5	Tik Tok/ Ke$ha	190,000	5	Sexy Chick/ David Guetta feat. Akon	202,000
6	Poker Face/ Lady Gaga	188,000	6	Fire Burning/ Sean Kingston	201,000
7	Sexy Chick/ David Guetta feat. Akon	178,000	7	Tik Tok/ Ke$ha	190,000
8	Bad Romance/ Lady Gaga	158,000	8	I Know You Want Me/ Pitbull	182,000
9	I Know You Want Me/ Pitbull	154,000	9	Bad Romance/ Lady Gaga	160,000
10	Party In The U.S.A./ Miley Cyrus	153,000	10	Party In The U.S.A./ Miley Cyrus	153,000


2009 TOP TEN SELLING DIGITAL ALBUMS			2009 TOP TEN SELLING DIGITAL ARTISTS
(12/29/08 – 1/3/2010)			(based on digital track sales from 12/29/2008-1/3/2010)

	Title/Artist	Units Sold		Artist	Units Sold
1	Only By The Night/ Kings Of Leon	33,400	1	Black Eyed Peas	856,000
2	E.N.D. (Energy Never Dies)/Black Eyed Peas	28,400	2	Lady Gaga	845,000
3	Fame/ Lady Gaga	25,800	3	Taylor Swift	569,000
4	No Line On the Horizon/ U2	22,200	4	Flo Rida	478,000
5	Soundtrack/ Twilight	21,600	5	Michael Jackson	464,000
6	Fantasies/Metric	20,900	6	Britney Spears	459,000
7	Fearless/ Taylor Swift	19,800	7	Beyonce	456,000
8	Number Ones/ Michael Jackson	19,300	8	Miley Cyrus	416,000
9	Dark Horse/ Nickelback	17,000	9	Nickelback	415,000
10	Relapse/ Eminem	15,700	10	Eminem	333,000


TOP TEN ALBUMS DURING 2009 HOLIDAY SEASON			TOP TEN DIGITAL SONGS DURING HOLIDAY SEASON
(based on album sales from 11/9/2009-12/27/2009)			(based on digital song sales from 11/9/2009-12/27/2009)

	Title/Artist	Units Sold		Title/Artist	Units Sold
1	I Dreamed A Dream/ Susan Boyle	306,000	1	Tik Tok/ Ke$ha	117,000
2	My Christmas/ Andrea Bocelli	221,000	2	Bad Romance/ Lady Gaga	116,000
3	Crazy Love/ Michael Buble	150,000	3	Empire State of Mind/Jay-Z feat. Alicia Keys	80,000
4	Vox Pop/ Landry Maxime	131,000	4	Fireflies/ Owl City	74,000
5	Fame/ Lady Gaga	104,000	5	Sexy Chick/ David Guetta feat. Akon	70,000
6	My World/ Justin Bieber	103,000	6	Meet Me Halfway/ Black Eyed Peas	61,000
7	Muchdance 2010/Danceplus 2010/Various	102,000	7	Replay/ I Yaz	59,000
8	Michael Jackson’s This Is It/ Michael Jackson	89,000	8	Whatcha Say/ Jason Derulo	55,000
9	Silence/ Fred Pellerin	84,000	9	I Gotta Feeling/ Black Eyed Peas	44,000
10	Fearless/ Taylor Swift	84,000	10	3/ Britney Spears	44,000


TOP TEN PHYSICAL ALBUMS
(based on CD, Cassette and LP album sales from 11/9/2009-12/27/2009)

	Title/Artist	Units Sold
1	I Dreamed A Dream/ Susan Boyle	313,000
2	Fame/ Lady Gaga	289,000
3	Crazy Love/ Michael Buble	276,000
4	E.N.D. (Energy Never Dies)/ Black Eyed Peas	273,000
5	Fearless/ Taylor Swift	223,000
6	My Christmas/ Andrea Bocelli	222,000
7	Fais-Moi De La Tendresse/Ginette Reno	207,000
8	Dark Horse/ Nickelback	182,000
9	Relapse/ Eminem	180,000
10	Movie Soundtrack/ Hannah Montana Movie	178,000

2009 Canadian Year-End Factoids

Total Album sales declined 2.2% compared to 2008, continuing a trend of declining music sales in Canada.
Increased digital growth in 2009 did not offset the decline in physical sales.
There were 9 million album sales during the holiday season (11/9 – 12/27), down 3.2% compared to 2008.
- Album sales during the holiday season accounted for more than 25% of the total album sales for the year (which is consistent with a year ago).
47% of all albums purchased were at a Mass Merchant/Non Traditional outlets compared to 42% in 2008, 37% in 2007 and 34% in 2006.
- The increase in the Mass Merchant/Non-Traditional strata is coming directly from the year-over-year increase in digital album sales.
- Digital album sales accounted for 14% of total album sales for the year vs. 9% in 2008.
Retail (Chain/Indy) music stores accounted for 53% of all album sales, compared to 58% in 2008, 63% in 2007 and 66% in 2006.

Digital Factoids:

More than 56 million digital tracks were purchased in 2009; an increase of nearly 40% over 2008 and a new record for track sales in a year.
The top 200 digital songs accounted for 23% of all song purchases in 2009; 12.9 million sales compared to 8.2 million in 2008.
Digital album sales increased nearly 42% compared to 2008 with sales of 4.8 million sales compared to 3.4 million in 2008.
- The top 100 digital albums accounted for nearly 20% of all digital album sales in 2009.
The digital share of total album sales in Canada was 13.6% in 2009, compared with 20.4% in the U.S.
For week ending December 27th of 2009 the following digital sales records were broken:
- Digital track sales set a new weekly high with sales surpassing the 2 million sales barrier for the first time with nearly 2.1 million digital track downloads. The previous weekly sales record was set during the final week of 2008 with 1.8 million sales.
- Digital album sales this week broke the 150,000 mark for the first time with album sales of 173,000; breaking the previous record of 142,000 digital album sales (12/28/08).
- Ke$ha’s Tik Tok set a new weekly sales record with 36,000 sales downloads; this was the second digital song to break 30,000 downloads for one week. The previous record was set earlier in the year (week ending 2/15/09) by Flo Rida’s Right Round which sold 34,000 downloads.
- The top 100 digital songs for the week posted an all-time high with 586,000 sales; breaking the previous record of 457,000 during the last week of 2008.

Best Seller Factoids:

Susan Boyle’s I Dreamed A Dream which was released just six weeks left in the year, is the biggest selling album of the year with 319,000 sales; edging Lady Gaga’s Fame (315,000).

After missing the top 10 a year ago, Michael Buble makes it back into the top 10 albums of the year with Crazy Love as the fourth best selling album of the year; 290,000 sales.
Michael Jackson is the biggest selling artist with album sales of 651,000 in 2009.
- Prior to 2009, there had been just over 700,000 Michael Jackson albums purchased over the past 13 years in Canada.
- Note that the top 4 selling artists for the year in 2008 were all groups. In 2009, 4 out of the top 5 best selling artists were solo artists.
- The Beatles came in as the #4 overall artist in 2009 but the Beatles were the biggest selling group for 2009.
Black Eyed Peas was the biggest selling digital artist with digital track sales surpassing 855,000 in 2009.
- Note that 5 out of the top 10 biggest selling digital artists in 2009 are female solo artists.
Two native Canadian artists continue to hold the top two spots as the best selling artists in Canada during the Nielsen SoundScan era: Celine Dion (7.1 million albums sold) and Shania Twain (4.2 million albums sold).
These same two artists continue to have the biggest selling albums for Canada in the Nielsen SoundScan era; Shania Twain’s Come On Over album has sold 1.9 million units and Celine Dion’s Let’s Talk about Love album with 1.5 million sales.
The biggest selling digital artist during the Nielsen SoundScan era is Rihanna with 1,183,000 downloads. Black Eyed Peas and Lady Gaga are right on their heels with download sales of 1,178,000 and1,160,000 respectively.
The biggest selling digital song during the Nielsen SoundScan era is “I Gotta Feeling” by the Black Eyed Peas with 344,000 downloads. Lady Gaga’s “Poker Face” and “Just Dance” come in at #2 and #3 with sales of 318,000 and 287,000 respectively.
Coldplay’s Viva La Vida continues to be the biggest selling digital album in the Nielsen SoundScan era with more than 60,000 downloads.


BILLBOARD’S MOST PLAYED TITLES AND ARTISTS, BASED ON NIELSEN BDS DATA
*for the 2009 Calendar Year

2009 Top 10 Most Played Songs			2009 Top 10 Airplay Artists
(based on airplay from 1/1/2009 to 12/31/09)			(based on airplay from 1/1/2009 to 12/31/09)

	Title/Artist	Detections		Artist	Detections
1	You Belong With Me/ Taylor Swift	51,600	1	Nickelback*	150,000
2	Love Story/ Taylor Swift	49,800	2	Taylor Swift	144,000
3	Use Somebody/ Kings Of Leon	49,600	3	Lady Gaga	108,000
4	I Gotta Feeling/ Black Eyed Peas	42,200	4	Beyonce	105,000
5	Africa/ Karl Wolf feat. Culture*	40,800	5	Pink	100,000
6	I’m Yours/ Jason Mraz	38,700	6	Black Eyed Peas	98,000
7	Beautiful U R/ Deborah Cox*	36,300	7	Kelly Clarkson	96,000
8	If Today Was Your Last Day/ Nickelback*	35,900	8	Keith Urban	86,000
9	Please Don’t Leave Me/ Pink	35,900	9	Britney Spears	83,000
10	Right Round/ Flo Rida	35,800	10	Katy Perry	82,000


2009 Top 10 Music Video Airplay			2009 Top 10 Holiday Songs Airplay
(based on airplay from 1/1/2009 to 12/31/09)			(based on airplay from 11/1/2009 – 12/27/2009)

	Title/Artist	Detections		Title/Artist	Detections
1	Gotta Be Somebody/ Nickelback*	2,500	1	All I Want For Christmas Is…/Mariah Carey	2,300
2	I Gotta Feeling/ Black Eyed Peas	2,300	2	Do They Know It’s Christmas?/ Band Aid	2,200
3	Rusted from The Rain/ Billy Talent*	2,200	3	Feliz Navidad/ Jose Feliciano	2,100
4	Anybody Listening/ Classified*	2,200	4	Happy X-Mas (War is Over)/ John Lennon	1,900
5	Cross My Heart/ Marianas Trench*	2,100	5	Last Christmas/ Wham!	1,800
6	Devil On My Shoulder/ Billy Talent*	2,100	6	Wonderful Christmas Time/ Paul McCartney	1,800
7	Halo/ Beyonce	2,100	7	Rockin’ Around the Christmas…/Brenda Lee	1,700
8	Young Cardinals/ AlexisOnFire*	2,000	8	A Holly Jolly Christmas/ Burl Ives	1,600
9	Right Round/ Flo Rida	2,000	9	Jingle Bell Rock/ Bobby Helms	1,500
10	Sexy Chick/ David Guetta feat. Akon	1,900	10	Step Into Christmas/ Elton John	1,500

* = meets Canadian Content Criteria


BILLBOARD’S TOP TITLES & ARTISTS OF THE NIELSEN SOUNDSCAN ERA

BEST SELLING ALBUMS			BEST SELLING ARTISTS
(from 1995 - 1/3/2010)			(based on album sales from 1995 – 1/3/2010)

	Title/Artist	Units Sold		Artist	Units Sold
1	Come On Over/ Shania Twain	1,926,000	1	Celine Dion	7,115,000
2	Let’s Talk About Love/ Celine Dion	1,490,000	2	Shania Twain	4,245,000
3	Big Shiny Tunes 2/ Various Artists	1,233,000	3	Backstreet Boys	4,128,000
4	Romanza/ Andrea Bocelli	1,123,000	4	U2	3,641,000
5	Beatles 1/ Beatles	1,103,000	5	Beatles	3,263,000
6	Up!/ Shania Twain	1,092,000	6	Sarah McLachlan	3,193,000
7	Aquarium/ Aqua	1,086,000	7	Eminem	3,171,000
8	Surfacing/ Sarah McLachlan	1,076,000	8	Tragically Hip	3,056,000
9	Millennium/ Backstreet Boys	1,073,000	9	Andrea Bocelli	3,034,000
10	Backstreet’s Back/ Backstreet Boys	1,048,000	10	Diana Krall	2,820,000


BEST SELLING DIGITAL SONGS			BEST SELLING DIGITAL ALBUMS
(2/13/2005 – 1/3/2010)			(2/13/2005 – 1/3/2010)

	Title/Artist	Units Sold		Title/Artist	Units Sold
1	I Gotta Feeling/ Black Eyed Peas	344,000	1	Viva La Vida/ Coldplay	60,300
2	Poker Face/ Lady Gaga	318,000	2	Only By The Night/ Kings Of Leon	44,600
3	Just Dance/ Lady Gaga feat. Colby O’Donis	287,000	3	Fame/ Lady Gaga	34,000
4	Right Round/ Flo Rida feat. Ke$ha	263,000	4	Soundtrack/ Twilight	30,700
5	Boom Boom Pow/ Black Eyed Peas	261,000	5	Reminder/ Feist	29,200
6	Hot N Cold/ Katy Perry	245,000	6	E.N.D.(Energy Never Dies)/Black Eyed Peas	28,400
7	Low/ Flo Rida	226,000	7	Fearless/ Taylor Swift	28,100
8	I Kissed A Girl/ Katy Perry	211,000	8	Dark Horse/ Nickelback	26,100
9	Apologize/ Timbaland feat. One Republic	207,000	9	Number Ones/ Michael Jackson	22,600
10	Disturbia/ Rihanna	206,000	10	Back To Black/ Amy Winehouse	22,600


BEST SELLING DIGITAL ARTISTS
(based on digital track sales from 2/13/2005-1/3/2010)

	Artist	Units Sold
1	Rihanna	1,183,000
2	Black Eyed Peas	1,178,000
3	Lady Gaga	1,160,000
4	Britney Spears	959,000
5	Nickelback	949,000
6	Kanye West	805,000
7	Beyonce	793,000
8	Taylor Swift	790,000
9	Flo Rida	771,000
10	Madonna	766,000