The Nielsen Company and Billboard’s 2009 Canadian Industry Report

Canadian Album Sales Down 2.2% in 2009

Digital Track and Digital Album Sales Reach New Highs

TORONTO--()--Nielsen SoundScan Canada, the entertainment industry’s data information system that tracks unit point-of-purchase sales of recorded music product, and Nielsen BDS, the music industry’s leading music performance monitoring service - which power the Billboard charts - have announced their 2009 Canadian calendar year sales and airplay monitoring data, for the 52-week period January 5, 2009 through January 3, 2010.

 

TOTAL ALBUM SALES (1/5/09 – 1/3/10)

 

OVERALL ALBUM SALES (1/5/09 – 1/3/10)

(INCLUDES CD, CS, LP, DIGITAL ALBUMS – IN MILLIONS)

(ALL ALBUMS & TRACK EQUIVALENT ALBUMS - IN MILLIONS)
 

UNITS SOLD

2009

2008

% Chg.

UNITS SOLD

2009

2008

% CHG.

35.1 35.9 -2.2% 40.8 40.0 2.0%
 
 

DIGITAL TRACK SALES

HOLIDAY SEASON ALBUM SALES (11/09/09 – 12/27/09)

(1/5/09 – 1/3/10 - IN MILLIONS)

(PHYSICAL & DIGITAL ALBUM SALES DURING HOLIDAY SEASON - IN MILLIONS)

 

UNITS SOLD

2009

2008

% Chg.

UNITS SOLD

2009

2008

% Chg.

56.3* 40.7 38.3% 9.0 9.3 -3.2%
 
 

DIGITAL ALBUM SALES (represents % of total album sales)

PHYSICAL ALBUM SALES (1/5/09 – 1/13/10 – In Millions)

(1/5/09 – 1/3/10 - IN MILLIONS)

 

UNITS SOLD

2009

2008

% CHG.

UNITS SOLD

2009

2008

% CHG.

4.78* 3.36 42.3% 30.3 32.5 -6.7%
 

2009 GENRE ALBUM SALES REPORT

 

CURRENT VS. CATALOG ALBUM SALES

(1/5/09-1/3/10 – IN THOUSANDS)

(1/5/09-1/3/10: IN MILLIONS)

 

Genre

 

2009

 

2008

 

% Chg.

Overall Albums

 

2009

 

2008

 

% Chg.

Alternative 6,108 6,670 -8.4% Current 23.4 23.5 -0.4%
Classical 1,405 1,340 4.9% Catalog 11.7 12.4 -6%
Country 2,990 2,687 11.3% Deep Catalog 9.6 9.1 5%
Jazz 1,319 936 40.9%
Metal 3,377 4,338 -22.2%

Physical Albums:

2009

2008

% Chg.

R&B 2,918 3,014 -3.2% Current 20.5 21.5 -5%
Rap 1,876 1,601 17.2% Catalog 9.8 11.0 -11%
Deep Catalog 8.2 8.1 1%
(Note: Titles may appear in more than one genre.)

Digital Albums:

2009

2008

% Chg.

Current 2.9 2.0 45%
*Denotes a Nielsen SoundScan sales record Catalog 1.9 1.4 36%
Deep Catalog 1.4 1.0 40%
 
 

2009 YEAR-TO-DATE RECORD COMPANY MARKET SHARE (12/29/08 - 1/3/10)

(reflects the market share for the entire entity including sub-distributed companies for the 53 week year)

 

TOTAL ALBUMS (Catalog & Current Titles)

   

CURRENT ALBUMS

   

CATALOG ALBUMS

 

2009

 

2008

 

2009

 

2008

 

2009

 

2008

UMG 38.02% 38.72% UMG 39.12% 39.39% UMG 35.81% 37.44%
SME 20.23% 19.32% SME 19.37% 18.33% SME 21.98% 21.24%
WMG 14.25% 14.27% WMG 13.69% 14.24% WMG 15.38% 14.33%
EMI 9.56% 10.26% EMI 8.50% 9.59% EMI 11.70% 11.53%
OTHERS 17.93% 17.43% OTHERS 19.33% 18.46% OTHERS 15.13% 15.46%
 
 

DIGITAL ALBUMS (Catalog & Current Titles)

   

DIGITAL TRACKS

 

2009

 

2008

 

2009

 

2008

UMG 34.89% 34.20% UMG 32.10% 32.80%
SME 16.62% 16.16% SME 19.74% 19.83%
WMG 16.12% 16.40% WMG 16.82% 22.60%
EMI 11.44% 13.29% EMI 8.71% 9.07%
OTHERS 20.93% 19.94% OTHERS 21.40% 15.70%
 
 
BILLBOARD’S TOP SELLING ALBUMS & ARTISTS, BASED ON NIELSEN SOUNDSCAN DATA
*for the 2009 Calendar Year
 

2009 TOP TEN SELLING ALBUMS

   

2009 TOP TEN SELLING ARTISTS

(from 12/29/2008-1/3/2010)

(based on Album sales from 12/29/2008-1/3/2010)

 
 

Title/Artist

 

Units Sold

 

Artist

 

Units Sold

1

I Dreamed A Dream/ Susan Boyle

319,000 1 Michael Jackson 651,000
2

Fame/ Lady Gaga

315,000 2 Michael Buble 414,000
3

E.N.D. (Energy Never Dies)/ Black Eyed Peas

302,000 3 Lady Gaga 390,000
4

Crazy Love/ Michael Buble

290,000 4 Beatles 347,000
5

Fearless/ Taylor Swift

242,000 5 Susan Boyle 319,000
6

My Christmas/ Andrea Bocelli

228,000 6 Black Eyed Peas 316,000
7

Fais-Moi De La Tendresse/ Ginette Reno

209,000 7 Johnny Reid 297,000
8

Only By the Night/ Kings Of Leon

204,000 8 Taylor Swift 288,000
9

Dark Horse/ Nickelback

199,000 9 Kings Of Leon 266,000

10

Relapse/ Eminem

195,000

10

Andrea Bocelli 264,000
 
 

2009 TOP TEN SELLING DIGITAL TRACKS

   

2009 TOP TEN SELLING DIGITAL SONGS

(12/29/2008-1/3/2010)

(combines all versions of the same Song: 12/29/2008-1/3/2010)

       

Title/Artist

Units Sold

Title/Artist

Units Sold

1

I Gotta Feeling/ Black Eyed Peas

342,000 1

I Gotta Feeling/ Black Eyed Peas

344,000
2

Right Round/ Flo Rida feat. Ke$ha

260,000 2

Right Round/ Flo Rida feat. Ke$ha

263,000
3

Boom Boom Pow/ Black Eyed Peas

251,000 3

Boom Boom Pow/ Black Eyed Peas

261,000
4

Fire Burning/ Sean Kingston

201,000 4

Poker Face/ Lady Gaga

206,000
5

Tik Tok/ Ke$ha

190,000

5

Sexy Chick/ David Guetta feat. Akon

202,000
6

Poker Face/ Lady Gaga

188,000 6

Fire Burning/ Sean Kingston

201,000
7

Sexy Chick/ David Guetta feat. Akon

178,000 7

Tik Tok/ Ke$ha

190,000
8

Bad Romance/ Lady Gaga

158,000 8

I Know You Want Me/ Pitbull

182,000
9

I Know You Want Me/ Pitbull

154,000 9

Bad Romance/ Lady Gaga

160,000

10

Party In The U.S.A./ Miley Cyrus

153,000 10

Party In The U.S.A./ Miley Cyrus

153,000
 
   

2009 TOP TEN SELLING DIGITAL ALBUMS

2009 TOP TEN SELLING DIGITAL ARTISTS

(12/29/08 – 1/3/2010)

(based on digital track sales from 12/29/2008-1/3/2010)

 
 

Title/Artist

 

Units Sold

 

Artist

 

Units Sold

1

Only By The Night/ Kings Of Leon

33,400 1 Black Eyed Peas 856,000
2

E.N.D. (Energy Never Dies)/Black Eyed Peas

28,400 2 Lady Gaga 845,000
3

Fame/ Lady Gaga

25,800 3 Taylor Swift 569,000
4

No Line On the Horizon/ U2

22,200 4 Flo Rida 478,000
5

Soundtrack/ Twilight

21,600 5 Michael Jackson 464,000
6

Fantasies/Metric

20,900 6 Britney Spears 459,000
7

Fearless/ Taylor Swift

19,800 7 Beyonce 456,000
8

Number Ones/ Michael Jackson

19,300 8 Miley Cyrus 416,000
9

Dark Horse/ Nickelback

17,000 9 Nickelback 415,000

10

Relapse/ Eminem

15,700

10

Eminem 333,000
 
 

TOP TEN ALBUMS DURING 2009 HOLIDAY SEASON

   

TOP TEN DIGITAL SONGS DURING HOLIDAY SEASON

(based on album sales from 11/9/2009-12/27/2009)

(based on digital song sales from 11/9/2009-12/27/2009)

 
 

Title/Artist

 

Units Sold

 

Title/Artist

 

Units Sold

1

I Dreamed A Dream/ Susan Boyle

306,000 1

Tik Tok/ Ke$ha

117,000
2

My Christmas/ Andrea Bocelli

221,000 2

Bad Romance/ Lady Gaga

116,000
3

Crazy Love/ Michael Buble

150,000 3

Empire State of Mind/Jay-Z feat. Alicia Keys

80,000
4

Vox Pop/ Landry Maxime

131,000 4

Fireflies/ Owl City

74,000
5

Fame/ Lady Gaga

104,000 5

Sexy Chick/ David Guetta feat. Akon

70,000
6

My World/ Justin Bieber

103,000 6

Meet Me Halfway/ Black Eyed Peas

61,000
7

Muchdance 2010/Danceplus 2010/Various

102,000 7

Replay/ I Yaz

59,000
8

Michael Jackson’s This Is It/ Michael Jackson

89,000 8

Whatcha Say/ Jason Derulo

55,000
9

Silence/ Fred Pellerin

84,000 9

I Gotta Feeling/ Black Eyed Peas

44,000

10

Fearless/ Taylor Swift

84,000 10

3/ Britney Spears

44,000
 
 

TOP TEN PHYSICAL ALBUMS

(based on CD, Cassette and LP album sales from 11/9/2009-12/27/2009)

 
 

Title/Artist

 

Units Sold

1

I Dreamed A Dream/ Susan Boyle

313,000
2

Fame/ Lady Gaga

289,000
3

Crazy Love/ Michael Buble

276,000
4

E.N.D. (Energy Never Dies)/ Black Eyed Peas

273,000
5

Fearless/ Taylor Swift

223,000
6

My Christmas/ Andrea Bocelli

222,000
7

Fais-Moi De La Tendresse/Ginette Reno

207,000
8

Dark Horse/ Nickelback

182,000
9

Relapse/ Eminem

180,000

10

Movie Soundtrack/ Hannah Montana Movie

178,000
 

2009 Canadian Year-End Factoids

  • Total Album sales declined 2.2% compared to 2008, continuing a trend of declining music sales in Canada.
  • Increased digital growth in 2009 did not offset the decline in physical sales.
  • There were 9 million album sales during the holiday season (11/9 – 12/27), down 3.2% compared to 2008.
    • Album sales during the holiday season accounted for more than 25% of the total album sales for the year (which is consistent with a year ago).
  • 47% of all albums purchased were at a Mass Merchant/Non Traditional outlets compared to 42% in 2008, 37% in 2007 and 34% in 2006.
    • The increase in the Mass Merchant/Non-Traditional strata is coming directly from the year-over-year increase in digital album sales.
    • Digital album sales accounted for 14% of total album sales for the year vs. 9% in 2008.
  • Retail (Chain/Indy) music stores accounted for 53% of all album sales, compared to 58% in 2008, 63% in 2007 and 66% in 2006.

Digital Factoids:

  • More than 56 million digital tracks were purchased in 2009; an increase of nearly 40% over 2008 and a new record for track sales in a year.
  • The top 200 digital songs accounted for 23% of all song purchases in 2009; 12.9 million sales compared to 8.2 million in 2008.
  • Digital album sales increased nearly 42% compared to 2008 with sales of 4.8 million sales compared to 3.4 million in 2008.
    • The top 100 digital albums accounted for nearly 20% of all digital album sales in 2009.
  • The digital share of total album sales in Canada was 13.6% in 2009, compared with 20.4% in the U.S.
  • For week ending December 27th of 2009 the following digital sales records were broken:
    • Digital track sales set a new weekly high with sales surpassing the 2 million sales barrier for the first time with nearly 2.1 million digital track downloads. The previous weekly sales record was set during the final week of 2008 with 1.8 million sales.
    • Digital album sales this week broke the 150,000 mark for the first time with album sales of 173,000; breaking the previous record of 142,000 digital album sales (12/28/08).
    • Ke$ha’s Tik Tok set a new weekly sales record with 36,000 sales downloads; this was the second digital song to break 30,000 downloads for one week. The previous record was set earlier in the year (week ending 2/15/09) by Flo Rida’s Right Round which sold 34,000 downloads.
    • The top 100 digital songs for the week posted an all-time high with 586,000 sales; breaking the previous record of 457,000 during the last week of 2008.

Best Seller Factoids:

  • Susan Boyle’s I Dreamed A Dream which was released just six weeks left in the year, is the biggest selling album of the year with 319,000 sales; edging Lady Gaga’s Fame (315,000).
  • After missing the top 10 a year ago, Michael Buble makes it back into the top 10 albums of the year with Crazy Love as the fourth best selling album of the year; 290,000 sales.
  • Michael Jackson is the biggest selling artist with album sales of 651,000 in 2009.
    • Prior to 2009, there had been just over 700,000 Michael Jackson albums purchased over the past 13 years in Canada.
    • Note that the top 4 selling artists for the year in 2008 were all groups. In 2009, 4 out of the top 5 best selling artists were solo artists.
    • The Beatles came in as the #4 overall artist in 2009 but the Beatles were the biggest selling group for 2009.
  • Black Eyed Peas was the biggest selling digital artist with digital track sales surpassing 855,000 in 2009.
    • Note that 5 out of the top 10 biggest selling digital artists in 2009 are female solo artists.
  • Two native Canadian artists continue to hold the top two spots as the best selling artists in Canada during the Nielsen SoundScan era: Celine Dion (7.1 million albums sold) and Shania Twain (4.2 million albums sold).
  • These same two artists continue to have the biggest selling albums for Canada in the Nielsen SoundScan era; Shania Twain’s Come On Over album has sold 1.9 million units and Celine Dion’s Let’s Talk about Love album with 1.5 million sales.
  • The biggest selling digital artist during the Nielsen SoundScan era is Rihanna with 1,183,000 downloads. Black Eyed Peas and Lady Gaga are right on their heels with download sales of 1,178,000 and1,160,000 respectively.
  • The biggest selling digital song during the Nielsen SoundScan era is “I Gotta Feeling” by the Black Eyed Peas with 344,000 downloads. Lady Gaga’s “Poker Face” and “Just Dance” come in at #2 and #3 with sales of 318,000 and 287,000 respectively.
  • Coldplay’s Viva La Vida continues to be the biggest selling digital album in the Nielsen SoundScan era with more than 60,000 downloads.
 
BILLBOARD’S MOST PLAYED TITLES AND ARTISTS, BASED ON NIELSEN BDS DATA
*for the 2009 Calendar Year
 

2009 Top 10 Most Played Songs

   

2009  Top 10 Airplay Artists

(based on airplay from 1/1/2009 to 12/31/09)

(based on airplay from 1/1/2009 to 12/31/09)

 
 

Title/Artist

 

Detections

 

Artist

 

Detections

1

You Belong With Me/ Taylor Swift

51,600 1 Nickelback* 150,000
2

Love Story/ Taylor Swift

49,800 2 Taylor Swift 144,000
3

Use Somebody/ Kings Of Leon

49,600 3 Lady Gaga 108,000
4

I Gotta Feeling/ Black Eyed Peas

42,200 4 Beyonce 105,000
5

Africa/ Karl Wolf feat. Culture*

40,800 5 Pink 100,000
6

I’m Yours/ Jason Mraz

38,700

6

Black Eyed Peas 98,000
7

Beautiful U R/ Deborah Cox*

36,300 7 Kelly Clarkson 96,000
8

If Today Was Your Last Day/ Nickelback*

35,900 8 Keith Urban 86,000
9

Please Don’t Leave Me/ Pink

35,900 9 Britney Spears 83,000

10

Right Round/ Flo Rida

35,800

10

Katy Perry 82,000
 
 

2009 Top 10 Music Video Airplay

 

2009 Top 10 Holiday Songs Airplay

(based on airplay from 1/1/2009 to 12/31/09)

(based on airplay from 11/1/2009 – 12/27/2009)

 
 

Title/Artist

 

Detections

 

Title/Artist

 

Detections

1

Gotta Be Somebody/ Nickelback*

2,500 1

All I Want For Christmas Is…/Mariah Carey

2,300
2

I Gotta Feeling/ Black Eyed Peas

2,300 2

Do They Know It’s Christmas?/ Band Aid

2,200
3

Rusted from The Rain/ Billy Talent*

2,200 3

Feliz Navidad/ Jose Feliciano

2,100
4

Anybody Listening/ Classified*

2,200 4

Happy X-Mas (War is Over)/ John Lennon

1,900
5

Cross My Heart/ Marianas Trench*

2,100 5

Last Christmas/ Wham!

1,800
6

Devil On My Shoulder/ Billy Talent*

2,100 6

Wonderful Christmas Time/ Paul McCartney

1,800
7

Halo/ Beyonce

2,100 7

Rockin’ Around the Christmas…/Brenda Lee

1,700
8

Young Cardinals/ AlexisOnFire*

2,000 8

A Holly Jolly Christmas/ Burl Ives

1,600
9

Right Round/ Flo Rida

2,000 9

Jingle Bell Rock/ Bobby Helms

1,500

10

Sexy Chick/ David Guetta feat. Akon

1,900

10

Step Into Christmas/ Elton John

1,500
 

*      = meets Canadian Content Criteria

 
 

BILLBOARD’S TOP TITLES & ARTISTS OF THE NIELSEN SOUNDSCAN ERA

 

BEST SELLING ALBUMS

   

BEST SELLING ARTISTS

(from 1995 - 1/3/2010)

(based on album sales from 1995 – 1/3/2010)

 
 

Title/Artist

 

Units Sold

 

Artist

 

Units Sold

1

Come On Over/ Shania Twain

1,926,000 1 Celine Dion 7,115,000
2

Let’s Talk About Love/ Celine Dion

1,490,000 2 Shania Twain 4,245,000
3

Big Shiny Tunes 2/ Various Artists

1,233,000 3 Backstreet Boys 4,128,000
4

Romanza/ Andrea Bocelli

1,123,000 4 U2 3,641,000
5

Beatles 1/ Beatles

1,103,000 5 Beatles 3,263,000
6

Up!/ Shania Twain

1,092,000 6 Sarah McLachlan 3,193,000
7

Aquarium/ Aqua

1,086,000 7 Eminem 3,171,000
8

Surfacing/ Sarah McLachlan

1,076,000 8 Tragically Hip 3,056,000
9

Millennium/ Backstreet Boys

1,073,000 9 Andrea Bocelli 3,034,000

10

Backstreet’s Back/ Backstreet Boys

1,048,000

10

Diana Krall 2,820,000
 
 

BEST SELLING DIGITAL SONGS

   

BEST SELLING DIGITAL ALBUMS

(2/13/2005 – 1/3/2010)

(2/13/2005 – 1/3/2010)

 
 

Title/Artist

 

Units Sold

 

Title/Artist

 

Units Sold

1

I Gotta Feeling/ Black Eyed Peas

344,000 1

Viva La Vida/ Coldplay

60,300
2

Poker Face/ Lady Gaga

318,000 2

Only By The Night/ Kings Of Leon

44,600
3

Just Dance/ Lady Gaga feat. Colby O’Donis

287,000 3

Fame/ Lady Gaga

34,000
4

Right Round/ Flo Rida feat. Ke$ha

263,000 4

Soundtrack/ Twilight

30,700
5

Boom Boom Pow/ Black Eyed Peas

261,000 5

Reminder/ Feist

29,200
6

Hot N Cold/ Katy Perry

245,000 6

E.N.D.(Energy Never Dies)/Black Eyed Peas

28,400
7

Low/ Flo Rida

226,000 7

Fearless/ Taylor Swift

28,100
8

I Kissed A Girl/ Katy Perry

211,000 8

Dark Horse/ Nickelback

26,100
9

Apologize/ Timbaland feat. One Republic

207,000 9

Number Ones/ Michael Jackson

22,600

10

Disturbia/ Rihanna

206,000

10

Back To Black/ Amy Winehouse

22,600
 
 

BEST SELLING DIGITAL ARTISTS

(based on digital track sales from 2/13/2005-1/3/2010)
 
 

Artist

 

Units Sold

1 Rihanna 1,183,000
2 Black Eyed Peas 1,178,000
3 Lady Gaga 1,160,000
4 Britney Spears 959,000
5 Nickelback 949,000
6 Kanye West 805,000
7 Beyonce 793,000
8 Taylor Swift 790,000
9 Flo Rida 771,000

10

Madonna

766,000

Contacts

S c o o p MARKETING
Larry Solters, Anna Loynes
213-639-6167

Sharing

Contacts

S c o o p MARKETING
Larry Solters, Anna Loynes
213-639-6167