GetJar Launches App Catalogue Express Whitelabel Service

SAN MATEO, Calif. & LONDON--(BUSINESS WIRE)--GetJar, the world’s 2^nd largest app store, today announces the launch of App Catalogue Express (ACE) – a white label mobile app catalog for carriers, aggregators and partners to launch their own app stores quickly and easily. One of the launch projects for ACE is GetJar’s work for Spare Backup to create a mobile app store for The Carphone Warehouse, Europe’s leading independent mobile phone retailer.

Spare Backup has used ACE as part of the build for The Carphone Warehouse’s new customer portal, a cloud based service, which includes a mobile app store. The Carphone Warehouse portal offers a selection of high quality mobile apps to customers in the UK, including GetJar’s most popular apps – available for all major platforms and devices.

As consumer demand for apps rockets, and GetJar’s own store surpasses 750 million downloads, ACE is designed to make the delivery of applications easy for any third parties that want their own brand app store or have an app store and want to populate it with more apps.

Cery Perle, CEO, Spare Backup Inc. comments: “The ability to integrate a multitude of cross platform apps directly into a new app store, via GetJar’s App Catalogue Express, has allowed us to quickly and easily deliver mobile app store content to clients including The Carphone Warehouse. As the apps market gathers pace, we have experienced a surge in demand from clients requesting assistance in creating and launching a mobile app store – and we fully intend to incorporate GetJar’s App Catalogue Express into future projects.”

Ilja Laurs, GetJar Founder and CEO, comments: “The demand for apps has soared over the past year. Many operators and other third parties are keen to introduce an app store, without needing to manage the back office infrastructure. ACE is designed to make it quick and easy for carriers, aggregators and partners to launch a pre-populated app store for all major platforms and devices, using GetJar’s large catalogue of existing apps.”

ACE is a white label solution that expands and builds on GetJar’s experience launching branded app store solutions with over two dozen global partners including Sony Ericsson PlayNow Arena, Vodafone, 3UK, Virgin France and Opera Mini.

About Spare Backup, Inc.:

Spare Backup, Inc. specializes in helping consumers, small office/home office users and small to mid-sized businesses protect their computer data quickly, automatically and cost-effectively. The company's flagship Spare Backup product is the first totally automated online backup service that intelligently selects, secures and stores files without any user intervention, automatically backing up documents, email, music, photos and other PC files on a continuous basis or according to the schedule of the user's choice. The company is headquartered in Palm Desert, California.

About GetJar

GetJar is the world’s largest cross platform app store with over three quarters of a billion downloads to date. The company provides more than 60,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In June of 2009, GetJar was named winner of the 2009 Meffy Award for Best Direct to Consumer Service. GetJar is backed by marquee investors Accel Partners and is based in the UK, Silicon Valley and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.