Research and Markets: Nokia Ovi Store Tops Apple's App Store Amongst Wireless Developers in Emerging Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b25d5b/wireless_developme) has announced the addition of the "Wireless Development Survey 2009, v2" report to their offering.

“The app store model is now an expected part of any wireless developer program”

A detailed report of extensive in-depth interviews with developers worldwide active in wireless application or infrastructure development. Includes sections on wireless technology adoption, targets, platforms, language usage, wireless development in the enterprise, RFID, Web services and types of applications being developed. Cross tabs break down results into regions. This series provides information that is highly valuable for decisions on future product direction, as well as for product positioning, messaging and marketing.

This survey consists of 405 in-depth interviews conducted with developers who are currently working on applications for wireless devices or expect to within the next year. This survey was translated into Chinese, German, French and Spanish, and quotas were applied to assure a proportionate number of developers from the four regions: North America, EMEA, APAC and Latin America.

Conducted biannually

Executive Summary:

While overall Apple's iPhone App Store is still more popular worldwide than any other, Nokia's Ovi Store has overtaken Apple in crucial high-growth emerging markets in Asia-Pacific and Latin America, according to the newly released Wireless Development Survey. Microsoft's Windows Marketplace for Mobile and apps sold directly through a carrier were also popular channels.

"The app store model is now an expected part of any wireless developer program," said Janel Garvin, CEO of Evans Data. "And while Apple's iPhone App Store set the pace in North America and Europe, Nokia has been busy cultivating developers outside the U.S. in their traditional offshore strongholds, and has been remarkably successful in the short time of the Ovi store's existence."

However, monetization of their applications is not the top priority for wireless developers in selecting a platform being much less important than technical issues such as operating system, application runtime, and development tools, according to the survey of over 400 wireless developers conducted in December and released to subscribers this week.

Other highlights of the survey include:

• Java Data Objects are the most likely way to connect back-end applications to wireless apps.
• More than 60% of wireless development projects are completed within 6 months or less.
• Intel's processors are targeted by more wireless developers than any other vendor including ARM and nVidia.

Key Topics Covered:

• EXECUTIVE SUMMARY
• OVERVIEW
• DEMOGRAPHICS
• THE BUSINESS OF WIRELESS DEVELOPMENT
• PLATFORMS
• WIRELESS DEVELOPMENT AND THE CLOUD
• TYPES OF APPLICATIONS DEVELOPED
• ADOPTION OF CONTENT FORMATS
• WIRELESS DEVELOPMENT ENVIRONMENT AND TOOLS
• PROGRAMS AND INFORMATION SOURCES
• LOCATION-BASED DEVELOPMENT
• LANGUAGE USE
• SCRIPTING LANGUAGE USE

For more information visit http://www.researchandmarkets.com/research/b25d5b/wireless_developme