Millions of DirectX® 11 Graphics Processors Shipped by AMD

LAS VEGAS--(BUSINESS WIRE)--At the 2010 Consumer Electronics Show (CES), AMD (NYSE: AMD) today announced the shipment of its two millionth DirectX^® 11-capable graphics processor to its technology partners, cementing AMD graphics as the standard for DirectX^® 11 computing. This millions-shipped milestone comes just three months after the launch of the ATI Radeon™ HD 5800 series, the first DirectX^® 11-capable graphics products from AMD. The fast pace with which AMD delivered two million next-generation GPUs is a result of an aggressive execution of the AMD “Sweet Spot” graphics strategy which positioned the company to more rapidly bring DirectX^® 11 products to market across high-volume segments and popular price points, in combination with the positive reception of AMD’s DirectX^® 11-capable graphics technology from PC users worldwide.

“Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage”

“Today’s milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon™ Premium Graphics products,” said Rick Bergman, senior vice president and general manager, Products Group, AMD. “Fifteen weeks ago we introduced the ATI Radeon™ HD 5800 series graphics cards to the world, the first to support DirectX^® 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we’ve shipped tens of thousands of DirectX^® 11-capable graphics processors a week to technology partners who in turn put them into consumers’ hands. With this week’s introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon™ HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today.”

“Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage,” said Dr. Jon Peddie, founder and president, Jon Peddie Research. “AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage.”

Supporting Resources

AMD @ 2010 International Consumer Electronics Show:
- For AMD press meetings please contact Sarah Vella at Bite Communications, sarah.vella@bitecommunications.com or (416) 217-0777
- VISION Experience Center: Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center
- Facebook: AMD @ 2010 International CES
- On the Web: http://www.amd.com/ces
Learn more about DirectX^® 11: See the difference it can make, on AMD GAME!
Relive “11 Days of Direct^® 11”: Read about forthcoming DirectX^® 11 games on AMD GAME!
Video: See the performance difference DirectX® 11 makes in EA Phenomic’s BattleForge™, on YouTube
Video: Game developers share their thoughts on DirectX^® 11, on YouTube
Product page: ATI Radeon™ graphics product information
Twitter: Follow AMD graphics news on Twitter at @ATIGraphics

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

AMD, the AMD Arrow logo, ATI, the ATI logo, Mobility, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. DirectX is a registered trademark of Microsoft Corporation in the US and other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

1. ATI Radeon™ graphics cards that support DirectX^® 11 consist of graphics cards in the ATI Radeon™ HD 5900, HD 5800 and HD 5700 Series and the ATI Mobility Radeon™ HD 5800, HD 5700, HD 5600 and HD 5400 Series.