Amazon Web Services Introduces Media Streaming to Its Content Delivery Service Amazon CloudFront

Now customers can take advantage of low-cost, low-latency streaming media distribution with no contract negotiations or up-front investments

SEATTLE--()--Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today announced streaming media delivery for Amazon CloudFront, the content delivery service from AWS. This new feature enables streaming delivery of audio and video content, providing an alternative to progressive download where end users download a full media file. Amazon CloudFront streams content from a worldwide network of 14 edge locations, ensuring low latencies and providing cost-effective delivery. Like all Amazon Web Services, Amazon CloudFront requires no up-front investment, minimum fees or long-term contracts, and customers only pay for what they use. To learn more about Amazon CloudFront and to start streaming content, visit http://aws.amazon.com/cloudfront.

“Many customers have told us that an on-demand streaming media service with low latency, high performance and reliability has been out of reach– it was technically complex and required sales negotiations and up-front commitments,” said Tal Saraf, General Manager of Amazon CloudFront. “We’re excited to add streaming functionality to Amazon CloudFront that is so easy, customers of any size can start streaming content in minutes.”

With streaming, content is delivered to end users in real time – viewers watch the bytes as they are delivered. This gives the end user more control over their viewing experience. It also lowers costs for content owners by reducing the amount of data that is transferred when end users don’t watch an entire video.

To stream content with Amazon CloudFront, users simply store the original copy of their media objects in the Amazon Simple Storage Service (Amazon S3), and then enable those files for distribution in Amazon CloudFront with a simple command using the AWS Management Console or the Amazon CloudFront API. End users requesting streaming content are automatically routed to the CloudFront edge location best suited to serve the stream, so end users can get the highest bit rate, lowest latency, and highest quality stream possible. Multiple levels of redundancy built into Amazon CloudFront ensure that customers’ streams are served reliably and with high quality.

“In the five minutes it took us to implement Amazon CloudFront's streaming service, Vidly was able to both cut costs and offer additional features that significantly improved the in-video experience for our worldwide audience,” said Daniel Rhodes of Vidly, a video sharing website. “Without any upfront capital, we are able to side-step the purchase and administration of streaming servers while still getting all the same benefits. Amazon CloudFront brings all the benefits together in such a great tightly integrated way with Amazon's other services we use and is reliably distributed worldwide, all with barely any work on our part.”

LongTail Video had added support for Amazon CloudFront Streaming to their JW Player, one of the world’s most popular open source video players. LongTail Video co-founder Jeroen "JW" Wijering said, “there was a great fit between the JW player and Amazon CloudFront streaming: both focus on making it as easy as possible for anyone to incorporate high quality video into websites.”

Amazon CloudFront streaming uses Adobe’s Flash Media Server 3.5.2 (FMS) and lets developers take advantage of many of FMS’s powerful features. Customers can choose to deliver their content either using the Flash standard Real Time Messaging Protocol (RTMP) protocol, or using its encrypted version, RTMPE, for additional security. Customers can take advantage of advanced features like dynamic bit rate streaming, which automatically adjusts the bit rate of the stream played to the end user based on the quality of that user’s connection. Amazon CloudFront streaming currently supports on-demand media. Support for live events is planned for 2010.

There are no additional fees to stream content with Amazon CloudFront. Customers pay only for the data transferred.

About Amazon CloudFront

Built on Amazon’s own highly reliable infrastructure, Amazon CloudFront lets developers and businesses deliver HTTP content through a worldwide network of edge locations. The service caches copies of content close to end users for low latency delivery, while also providing fast, sustained data transfer rates needed to deliver popular objects to end users at scale. CloudFront works seamlessly with Amazon S3, where users store the original versions of objects delivered through the service. Customers need only put their objects into an Amazon S3 bucket and then register that bucket with the new service using a simple API call, which then returns a domain name used to access content through the network of edge locations.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Contacts

Amazon Media Hotline
206-266-7180

Contacts

Amazon Media Hotline
206-266-7180