Strategy Analytics: Mobile Phone Users Desire Google and Facebook Access

Mobile TV Viewers Want FOX in US & BBC in UK

BOSTON--(BUSINESS WIRE)--Mobile phone buyers desire the ability to access Google and Facebook from their mobile devices in 2009. In “Facebook and Google Most Desired Brands for Mobile,” Strategy Analytics investigates interest in the ability to use various applications from mobile devices.

“Personalized content and services are more desirable than access to media brands”

Survey respondents were considerably more interested in having access to Google compared to Bing, the new Microsoft search engine which had been launched in June 2009. Facebook is also considerably more desirable than social networking rivals MySpace and Twitter. When it comes to television channels, US respondents show strong interest in FOX, Comedy Central and HBO, while BBC1 and Sky Movies are the most desired UK channels.

“Personalized content and services are more desirable than access to media brands,” commented Paul Brown, Senior Analyst in the Strategy Analytics User Experience Practice. “Yahoo! rated highly in both the USA and UK, as did websites MapQuest and Weather.com in the US, and MSN in the UK.”

Christopher Dodge, User Experience Analyst at Strategy Analytics, added, “In terms of television brands, consumers predominantly want access to the same entertainment channels that they watch at home (e.g. Fox, BBC1), rather than news channels and sports dedicated to their mobile devices.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/