dreamGEAR® & 24 Hour Fitness® Announce Gaming Accessories Partnership

TORRANCE, Calif.--(BUSINESS WIRE)--National fitness and gaming accessory leaders join forces for the first time to close the gap between virtual and physical workout instruction. dreamGEAR® — a leading provider of high-quality and cutting-edge accessories for all video game platforms — has announced an exclusive partnership with 24 Hour Fitness®, a national leader in the health and fitness industry, for fitness related video and computer game accessories.

“As video games are increasingly becoming conduits for exercise, our partnership with 24 Hour Fitness, one of the nation’s largest chains of exercise clubs, represents the evolution of virtual fitness gaming”

With the purchase of dreamGEAR’s 24 Hour Fitness branded accessories and Workout Kits for the Nintendo® Wii™ Fit, consumers will receive a free 30-day membership to any one of the more than 400, 24 Hour Fitness clubs nationwide. Products including this offer will begin in stores the first quarter of 2010.

Inspired by the wide variety of available Wii Fit games, dreamGEAR’s extensive collection of accessories and Workout Kits include rechargeable batteries, fitness mats, travel bags, textured socks, protective sleeves and more, all of which maximize the Wii Fit experience. Offering flexibility to personalize workouts and the versatility to exercise at home, these accessories are the perfect complement to training at a 24 Hour Fitness club.

“As video games are increasingly becoming conduits for exercise, our partnership with 24 Hour Fitness, one of the nation’s largest chains of exercise clubs, represents the evolution of virtual fitness gaming,” said dreamGEAR COO Richard Weston. “dreamGEAR is excited to enter this partnership with 24 Hour Fitness to offer a combination of both companies’ high-quality products and services that encourage customers to be active and improve their overall physical fitness.”

dreamGEAR accessories and Workout Kits for Nintendo Wii Fit featuring a free 30-day 24 Hour Fitness membership will be introduced at the Consumer Electronics Show Jan. 7 – 10, 2010 and available at dreamGEAR.net, 24HourFitness.com and national retailers in the first quarter of next year.

About dreamGEAR®

dreamGEAR is one of the fastest growing video game accessory companies in the United States, as well as a leader in providing a wide range of high quality portable speakers and accessories for all iPod® and iPhone models, PSP™ and Zune™ under its i.Sound® brand. dreamGEAR’s founders bring together over 50 years of entertainment and gaming technology experience and are dedicated to providing the latest in design, performance and quality. Fueled by a passion for innovation and a desire to meet the needs of its valued customers, dreamGEAR offers high quality affordable accessories across all video game platforms. For more information, please visit www.dreamGEAR.net or www.iSound.net.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for the past eight seasons has partnered with NBC’s popular reality TV show, “The Biggest Loser.” Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.