Research and Markets: Best Practice in Mobile Acquisition, Spend & Loyalty Promotions - Database of Mobile Promotions and Tariff Initiatives from across the Globe

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/281b72/best_practice_in_a) has announced the addition of the "Best Practice in Acquisition, Spend & Loyalty Promotions" report to their offering.

“Best Practice in Acquisition, Spend & Loyalty Promotions”

Since 2005, Mobile Market Development's International Mobile Offers Database project has been gathering examples of mobile promotions and tariff initiatives from across the globe giving our clients an insight into the tactics used by other operators to attract and retain customers as well as increase revenues by stimulating usage of voice, data and advanced network services.

The promotions presented in this report illustrate best practice for operators looking for ways to attract and retain profitable customers in the most competitive markets at the least possible cost. With markets facing intense price erosion due to both competition and regulatory intervention, the need is to broaden mobile service usage and increase customer spend beyond the staples of voice and text. Mobile Market Development has defined a set of rules which can qualify a promotion as best practice and then used these rules to measure the selected promotions. The report concludes with a series of recommendations on the tactics MNOs can adopt to address their own acquisition, spend and loyalty promotion objectives.

Key Topics Covered:

1 OVERVIEW

2 INTRODUCTION

2.1 Background to the Report

2.2 Report Content

2.3 Exchange Rates

3 PROMOTIONS - BEST PRACTICE CRITERIA

3.1 Balancing Acquisition, Spend and Loyalty

4 ACQUISITION

4.1 O2 Germany - Postpay Tariff Initiative

4.2 LGT South Korea - Handset Proposition

4.3 3 Italy - MNP Promotion

4.4 O2 UK - Prepay SIM-only Offer

4.5 O2 Ireland - Social Networking Referral Scheme

5 SPEND

5.1 Cosmote Greece - Stimulating Top-up Activity

5.2 3 UK - Mobile Broadband Initiative

5.3 3 Italy - Mobile TV Promotion

6 RETENTION AND LOYALTY

6.1 Orange Spain - 'Sunday' Campaign

6.2 E-Plus - Mobile Service for the Turkish Community

6.3 Vodafone Portugal - Christmas Promotion

7 CONCLUSIONS & RECOMMENDATIONS

Companies Mentioned:

• O2
• LGT
• Cosmote Greece
• Orange
• E-Plus
• Vodafone

For more information visit http://www.researchandmarkets.com/research/281b72/best_practice_in_a