Boost Mobile Delivers on Pledge to Expand Cell Phone Selection

IRVINE, Calif.--(BUSINESS WIRE)--Improving its mobile phone selection has been a key element to Boost Mobile’s growth strategy in 2009. Starting off the year with only three devices, Boost Mobile^® has since added five new handsets to its line-up, including today’s launch of the Motorola i410, a classic flip phone suitable for consumers seeking an affordable, hassle-free and durable handset, and which is now available at all Boost Mobile Exclusive Retail Stores and select independent wireless dealer locations nationwide.

“The Motorola i410 is a sturdy device designed to deliver affordability and dependability to our consumers”

“The Motorola i410 is a sturdy device designed to deliver affordability and dependability to our consumers,” said Matt Carter, President, Boost Mobile.

Boost Mobile Phones: The Year in Review

Boost Mobile’s first new handset of 2009, the candybar-style Motorola i290, launched on January 22, 2009 in tandem with the breakthrough $50 Monthly Unlimited plan which offers unlimited nationwide talk, text, Web and Walkie-Talkie with no extra fees or additional telecom taxes.

In February, Boost Mobile introduced the glossy high-end Motorola Stature™ i9, a revolution in the iDEN portfolio. More than just good looks, the i9 is a multimedia powerhouse featuring a high-resolution exterior flip with touch-sensitive keys allowing quick access to multimedia content, a music player and integrated GPS, a 3.1 megapixel camera with zoom and flash, video camera and more. This popular feature-rich device was complemented with a fiery red color refresh in May.

June was a big month in Boost Mobile-branded handset news with the launch of its first-ever full keyboard QWERTY phone, the Motorola Clutch™ i465, which has starred in a number of Boost Mobile “Unwronged” TV commercials. For customers who enjoy texting as much as they enjoy talking, the i465 (available in graphite and maroon) has become one of Boost Mobile’s top-selling devices of 2009.

Kicking off the fall season in September, Boost Mobile announced another “first:” an iDEN slider phone. Cool and compact, the Motorola Debut™ i856 glides open and closed with ease for instant communication. A stylish female-friendly counterpart to the i856 was also announced two weeks ago.

“With the help from our partners like Motorola, we have accomplished our goal to bring more choice, affordability and quality to our customers,” added Carter. “But we’re not stopping here and look forward to continuing to announce products that we think our customers will respond to.”

Motorola i410 Features:

Nationwide Walkie-Talkie capability*
Bluetooth^®
GPS & Wireless Web Enabled¹
Text & Multimedia Messaging¹
Speakerphone with Voice-Activated Dialing
Downloadable Games, Wallpapers and Real Music Ringtones¹

For more information, product specifications and images of Motorola i410, please visit Motorola Media Center fact sheets.

All Boost Mobile-branded Motorola handsets operate on the Nextel National Network and are equipped with the nation’s fastest Walkie-Talkie technology, giving customers the power to instantly connect with millions of Boost Mobile and Nextel users nationwide, all at the push of a button.

About Boost Mobile

Boost Mobile, a division of Sprint (NYSE: S) that offers wireless phones and services with no contracts or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless Web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month.

Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in more than 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high-end, as well as worry-free calling plans that enable customers to pay by the minute, day or month.

Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, RadioShack, Target and Walmart; Sprint retail stores and independent wireless dealer locations and on leading television home shopping networks; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.

Certain mobile phone features are dependent on the capabilities and settings of your service provider’s network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation.

* Coverage not available everywhere. Network reaches over 274 million people. Additional restrictions apply.

¹Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges and/or additional charges may apply. Wireless email functionality requires an email account with wireless server capabilities.

² This device supports Bluetooth A2DP, HSP, BT FTP and HFP profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.motorola.com/bluetooth. For other devices, contact their respective manufacturer.

Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.

©2009 Boost Worldwide, Inc. All rights reserved. BOOST and BOOST MOBILE and Logo, and the Logo are trademarks of Boost. Motorola and the Stylized M Logo are registered in the U.S. Patent and Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. All other product or service names are the property of their respective owners.