Hooters Restaurants Announce Operation: Calendar Drop

Kicking off Veterans Day

ATLANTA--(BUSINESS WIRE)--Hooters announced today that the 350+ Hooters Restaurants operating in the USA will appropriately launch the 6^th Annual Operation: Calendar Drop program on Veteran’s Day, November 11, 2009. Through this program, Hooters plans to send out tens of thousands of calendars to troops overseas during the holidays.

“Hooters has long been a proud supporter of our military members and their families, and Operation: Calendar Drop has been a great way for both Hooters and our customers to show our support and appreciation for all they do.”

Operation: Calendar Drop encourages Hooters customers to purchase a 2010 Hooters Calendar and attach a personal note of thanks to one of our troops. After that, Hooters takes care of the rest, covering the expense of getting the calendars, with their personal greetings, shipped to bases overseas and into the hands of our men and women in service. During the 6 years this program has been in effect at Hooters, over 100,000 of U.S. troops have received calendars and notes of appreciation from customers of Hooters all over the U.S.

Mike McNeil, V.P. of Marketing for Hooters of America, commented, “Hooters has long been a proud supporter of our military members and their families, and Operation: Calendar Drop has been a great way for both Hooters and our customers to show our support and appreciation for all they do.”

The Hooters Calendar is celebrating the 2010 issue as its 24th edition, having originally launched in October of 1986, just 3 years after the first Hooters opened its doors. The award-winning, full-color, wall calendar features over 190 Hooters Girls from around the world, as well as a little irreverent Hooters humor, and is only available at Hooters Restaurants.

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