Interior Lifestyle China – International Trade Fair for Household Products and Accessories – November 11 (Wed.), 13:30 – 16:00 –

Interview-Style Presentations by Eight Groups of Top Japanese Designers at the Japan Pavilion　

SHANGHAI--(BUSINESS WIRE)--On the occasion of the Interior Lifestyle China – International Trade Fair for Household Products and Accessories, Mr. Kazuya Shimokawa, Chief Editor of Nikkei Design (Japan's leading design specialized magazine), will deliver a lecture on the theme of The Way to Make Difference at the Japan Pavilion at 13:30 on November 11 (Wednesday). Interview-style presentations will also be held involving eight top Japanese designers who will exhibit their products.

The Japan Pavilion will showcase Japanese daily-living products with outstanding quality, design, and functionality – those with a record of acclaim at European trade fairs.

Mr. Shimokawa maintains that Japanese design features simplicity and beauty, but the greatest fascination is that it cherishes the mind and body of users and enriches their minds.

Outline of the lecture and interview-style presentations:

• Date & Time: November 11, 2009 (Wednesday), 13:30 – 16:00
• Timetable:

13:30	Keynote speech by Nikkei Design Magazine's chief editor Mr. Kazuya Shimokawa
	Theme: The Way to Make Difference
	– What the Japanese Design Is Trying to Solve in People's Lives –
13:50	Interview-style presentation by Shimokawa and Chiaki Murata
14:05	Interview-style presentation by Shimokawa and Atelier OPA
14:20	Interview-style presentation by Shimokawa and Masayuki Kurokawa
14:35	Interview-style presentation by Shimokawa and Form Co., Ltd.
14:50	Break (10 min.)
15:00	Interview-style presentation by Shimokawa and Akihiro Nishizawa
15:15	Interview-style presentation by Shimokawa and Flower Robotics, Inc.
15:30	Interview-style presentation by Shimokawa and &design co., ltd.
15:45	Interview-style presentation by Shimokawa and In Design
16:00	End

• Nikkei Design

Nikkei Design is Japan's only monthly information magazine featuring design strategy. It offers useful information in business scenes, such as brand building, product development examples, universal design, intellectual property rights and marketing strategy.

• Exhibition in the Japan Pavilion at the Interior Lifestyle China

As a new initiative, the Japanese Government will introduce eight groups of top Japanese designers to China.

Related booths will also be run at the Japan Pavilion along with nine Japanese daily-living product companies popular in the West (http://www.connectjapan.jp/).

The Japanese designers and companies participating in this event will showcase life-enriching designs that promote new lifestyles, and will introduce high-quality products.

The exhibition aims to create new business opportunities in Japan and China by introducing outstanding Japanese designs to Chinese manufacturers and buyers with Connect to Japan Design as its catchphrase.

* For details of exhibitors and to make applications for appointments, visit the Japan Pavilion's website at http://www.connectjapan.jp/.

* Those wishing to collect news materials are requested to pre-register via the following website for free admission. We look forward to welcoming you at the Japan Pavilion (Hall E1, 2nd Floor):

Chinese: http://bj.infosalons.com.cn/reg/ilc09/registercn/register.aspx?exh=12&code=METI

English: http://bj.infosalons.com.cn/reg/ilc09/registeren/register.aspx?exh=12&code=METI

The Secretariat of Connect Japan has been entrusted with the project for participation in the Japan Pavilion at the Interior Lifestyle China event by the Ministry of Economy, Trade and Industry of Japan. After this exhibition, the Secretariat will take charge of a similar project at Ambiente, scheduled to take place in Frankfurt, Germany in February 2010.

We look forward to welcoming you, following our efforts to make this event a wonderful meeting place.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6093763&lang=en