Liberty Mutual’s Responsibility Project Features Five Original Film Shorts from Award-Winning Directors

Films Directed by Michael Apted, Brandon Camp, Roger Donaldson, Tony Goldwyn and Ron Shelton are Result of Collaboration with Independent Media Inc.

BOSTON--(BUSINESS WIRE)--Liberty Mutual, the fifth largest property and casualty insurer in the U.S., created The Responsibility Project as a way of sparking conversations about the meaning of personal responsibility using unique and entertaining content, which includes several film shorts. The latest additions to The Responsibility Project’s repertoire of films include five from award-winning directors associated with Los Angeles-based production company, Independent Media, Inc., including Michael Apted (“THE CHRONICLES OF NARNIA: THE VOYAGE OF THE DAWN TREADER,” “COAL MINER’S DAUGHTER,” “GORILLAS IN THE MIST”) Brandon Camp (“LOVE HAPPENS”), Roger Donaldson (“THE BANK JOB,” “THE RECRUIT”), Tony Goldwyn (“WALK ON THE MOON,” “LAST KISS,” “BETTY ANN WATERS,” “DEXTER”) and Ron Shelton (“TIN CUP,” “BULL DURHAM,” “WHITE MEN CAN’T JUMP”). All five film shorts are the directors’ creative interpretations of personal responsibility and can be found online at www.ResponsibilityProject.com.

“THE CHRONICLES OF NARNIA: THE VOYAGE OF THE DAWN TREADER”

“Independent Media is an outstanding partner for us on The Responsibility Project,” said Paul Alexander, senior vice president, communications, Liberty Mutual Group. “The caliber of films and access to world-renowned talent that Independent Media brought to the table continue to elevate the film experience for visitors to The Responsibility Project Web site. We’re excited to experience the directors’ creative interpretations on personal responsibility and the decisions that confront people trying to ‘do the right thing.’”

Los Angeles-based Independent Media, Inc. is renowned for introducing feature film talent to the advertising marketplace. Susanne Preissler, founder, Independent Media, Inc., said she got involved in the program because, “at the root of every story are characters that must make a decision. The directors have created five short films that are their creative interpretations of personal responsibility. Their films capture moments that can inspire us all to think about personal responsibility and the impact that our choices have on our lives and the lives of others.”

Films from Independent Media include:

• “PARTY GUEST,” which was directed by Michael Apted and written by Dana Stevens. The film’s director of photography was Dante Spinotti, with music by Carmen Rizzo.
• “PRODIGY,” which was written and directed by Brandon Camp, with Tom Sigel serving as director of photography and music by Cort Sobel.
• “LAWYERS,” (scheduled to be posted online in Dec. 2009), which was written and directed by Roger Donaldson, with Tom Stern, director of photography, and featuring an original score by J. Peter Robinson.
• “SOUND I SAW,” which was written and directed by Tony Goldwyn, with Tom Stern as director of photography and music by Philip Glass.
• “THE HOME RUN,” which was written and directed by Ron Shelton, with Tom Stern as director of photography and music by J. Peter Robinson.

All films can be found online at The Responsibility Project’s online community, which connects individuals who are interested in sharing their perspectives on personal responsibility in their communities, families, businesses and schools. The site also is a resource and forum for anyone interested in sparking a conversation about the decisions that confront people trying to “do the right thing.”

The concept for The Responsibility Project is the evolution of the Liberty Mutual ad campaign featuring the tagline, “Responsibility. What’s your policy?” Launched in 2006 to promote Liberty Mutual's approach to its business and customers, these ads showcased personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers. In 2009, The Responsibility Project has been supported by a national advertisement campaign that follows the lives of a “typical” American family, the Marlowes, and how they confront decisions of personal responsibility and what it means to “do the right thing.” For more information and content, visit www.ResponsibilityProject.com.

About Independent Media

Independent Media is renowned for introducing feature film talent to the advertising marketplace. The company exclusively represents Michael Apted, Guillermo Arriaga, Brandon Camp, Peter Chelsom, Roger Donaldson, Mark Forster, David Frankel, Francois Girard, Tony Goldwyn, Scott Hicks, Bronwen Hughes, Janusz Kaminski, Richard Kelly, Danny Leiner, Doug Liman, Elias Merhige, Wally Pfister, Ron Shelton, David Wain, and Baillie Walsh, among others. Independent Media has garnered some of the most coveted awards in the advertising industry including multiple Gold Lions at the Cannes International Advertising Festival, a Primetime Emmy Award, numerous AICP Awards, and pencils at the British D&AD Awards. Perhaps most meaningfully, work produced by Independent Media has been included in the permanent collection of the Museum of Modern Art, New York. For more information, visit www.independentmediainc.com.

About The Responsibility Project

The Responsibility Project, created by Liberty Mutual, is an organic evolution of the company’s ad campaign that showcased personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers. These ads featured the tagline, “Responsibility. What’s your policy?” Through The Responsibility Project, Liberty Mutual is using entertaining content, including independently produced short films, online content and a partnership with NBC Universal to deliver television programming, as catalysts for examining the decisions that confront people trying to “do the right thing.” Individuals can participate in online conversation about personal responsibility and watch and discuss live-action and animated short films at The Responsibility Project Web site and online community at www.ResponsibilityProject.com.

About Liberty Mutual Group

Boston-based Liberty Mutual Group is a diversified global insurer and fifth largest property and casualty insurer in the U.S. based on 2008 direct written premium. The Company also ranks 86th on the Fortune 500 list of largest corporations in the U.S. based on 2008 revenue. As of December 31, 2008, Liberty Mutual Group had $104.3 billion in consolidated assets, $94.2 billion in consolidated liabilities and $28.9 billion in annual consolidated revenue.

Liberty Mutual Group offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire and surety.

Liberty Mutual Group (www.libertymutualgroup.com) employs over 45,000 people in more than 900 offices throughout the world.

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