Articulate Communications Sees Strong Growth Among Business-to-Business Technology and Services Providers

NEW YORK--(BUSINESS WIRE)--Articulate Communications Inc., a firm that helps technology and business services companies achieve their corporate goals through results-oriented, targeted, strategic communications, today announced that it is continuing to see tremendous growth in its Business-to-Business Services (B2BS) group, with the addition of new clients Cellebrite, SoftServe, Inc. and Undertone Networks.

“Articulate is smart, PR savvy and incorporates social media in a strategic, effective way for businesses that sell to other businesses. The Articulate team acts as an extension of my internal marketing team, and we’ve been able to hit the ground running with innovative, results-driven PR programs.”

Articulate, an established, boutique public relations (PR) agency, specializes in three core practice areas: B2BS, Infrastructure Technology and Software. Companies in the B2BS practice are categorized as providing critical business services to other organizations, such as venture capital, strategic consulting, marketing, outsourcing, fulfillment, procurement and logistics.

Articulate’s newest B2BS clients include:

Cellebrite: Solutions for mobile phone data management, including products to enable commercial data management and forensic data analysis.
SoftServe: Provider of software consulting, development, testing and lifecycle services to IT decision-makers.
Undertone Networks: Online advertising network that offers a full range of ad solutions and advanced targeting, allowing advertisers to engage their audiences and achieve outstanding results.

“This is the third time I’ve worked with Articulate in my career as a senior marketing executive,” said Kelly Wenzel, senior vice president of marketing, Undertone Networks. “Articulate is smart, PR savvy and incorporates social media in a strategic, effective way for businesses that sell to other businesses. The Articulate team acts as an extension of my internal marketing team, and we’ve been able to hit the ground running with innovative, results-driven PR programs.”

“Companies that are characterized in the B2BS space have very different PR needs than companies in other sectors,” said Kate Corcoran, Articulate Leadership Team. “We understand those differentiators and create unique, effective PR programs that map back to bottom-line business benefits and help them stay ahead of the competition. It’s more than just media hits – it’s hard, measurable results that help their business achieve its high-level goals.”

About Articulate Communications Inc.

Articulate Communications Inc. helps technology and business services companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The firm’s PR professionals collaborate with clients to determine program success metrics and work hard to be a trusted extension of their teams. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help clients achieve their bottom-line objectives.