Global Handset Shipments Fall 4 Percent in Q3 2009, but Return to Growth Expected in Q4

BOSTON--()--According to the latest research from Strategy Analytics, global mobile handset shipments fell 4 percent year-over-year, to reach 291 million units in Q3 2009. The rate of decline was slower than the previous quarter, as the market edged toward recovery. We forecast the handset industry to return to positive growth in the fourth quarter of 2009, signaling an end to the recession.

Bonny Joy, Senior Analyst at Strategy Analytics said, “Global mobile handset shipments fell to 291 million units during Q3 2009, down 4 percent from 304 million units in Q3 2008. The four-percent shrinkage was a noticeable improvement on the average decline of 11 percent recorded during the previous three quarters between Q4 2008 and Q2 2009. The handset market is edging toward recovery.”

Neil Mawston, Director at Strategy Analytics, added, “We forecast 300 million handsets to be shipped worldwide in Q4 2009, growing 3% from 294 million units in Q4 2008. We believe this will be the first time the industry has returned to positive growth since Q3 2008, signaling an end to the handset recession after 4 quarters of decline. Consumers and handset vendors are gradually regaining a little confidence.”

Other findings from Strategy Analytics’ Q3 2009 Global Handset Market Share Update report include:

  • Samsung shipped 60.2 million handsets worldwide and captured a record 21 percent marketshare in Q3 2009. Samsung now sits alongside Nokia and Motorola as the only three vendors to have passed the 20 percent threshold during the past decade;
  • LG Electronics shipped 31.6 million handsets worldwide during Q3 2009, for 11 percent marketshare. The South Korean vendors Samsung and LG captured almost one-third of the entire global handset market between them. Attractive touchscreen handset portfolios and a growing retail presence have been the keys to the companies’ success;
  • Apple shipped a healthy 7.4 million iPhones worldwide in Q3 2009, for a record 2.5% marketshare. Apple is expanding its distribution networks into all major regions worldwide and this is driving its volume growth.

Global Mobile Handset Shipments and Marketshare – Top 5 Vendors

 

Global Handset Shipments (Millions of Units)   Q3 '08   Q4 '08   2008   Q1'09   Q2 '09   Q3 '09
Nokia   117.8   113.1   468.4   93.2   103.2   108.5
Samsung 51.8 52.8 196.6 45.8 52.3 60.2
LG Electronics 23.0 25.7 100.8 22.6 29.8 31.6
Sony Ericsson 25.7 24.2 96.6 14.5 13.8 14.1
Motorola 25.4 19.2 100.1 14.7 14.8 13.6
Others   60.1   58.8   214.8   53.7   58.9   62.5
Total   303.8   293.8   1177.3   244.5   272.8   290.5
 
 
Global Handset Vendor Marketshare %   Q3 '08   Q4 '08   2008   Q1'09   Q2 '09   Q3 '09
Nokia 38.8% 38.5% 39.8% 38.1% 37.8% 37.3%
Samsung 17.1% 18.0% 16.7% 18.7% 19.2% 20.7%
LG Electronics 7.6% 8.7% 8.6% 9.2% 10.9% 10.9%
Sony Ericsson 8.5% 8.2% 8.2% 5.9% 5.1% 4.9%
Motorola 8.4% 6.5% 8.5% 6.0% 5.4% 4.7%
Others   19.8%   20.0%   18.2%   22.0%   21.6%   21.5%
Total   100.0%   100.0%   100.0%   100.0%   100.0%   100.0%
 
Total Growth Year-over-Year 5.7% -10.7% 4.9% -13.7% -8.2% -4.4%

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.

Contacts

Strategy Analytics
Europe:
Neil Mawston, +44-1908-423-628
NMawston@strategyanalytics.com
USA:
Bonny Joy, +1-617-614-0708
BJoy@strategyanalytics.com
Asia:
Thomas Kang, +82-10-2874-8133
tkang@strategyanalytics.com

Sharing

Contacts

Strategy Analytics
Europe:
Neil Mawston, +44-1908-423-628
NMawston@strategyanalytics.com
USA:
Bonny Joy, +1-617-614-0708
BJoy@strategyanalytics.com
Asia:
Thomas Kang, +82-10-2874-8133
tkang@strategyanalytics.com